{"id":1135,"date":"2023-01-22T14:32:36","date_gmt":"2023-01-22T13:32:36","guid":{"rendered":"https:\/\/www.antenno.com\/?post_type=case&#038;p=1135"},"modified":"2026-09-13T17:16:02","modified_gmt":"2026-09-13T15:16:02","slug":"a-kwadraat-maatwerk-voor-een-sterk-merk","status":"publish","type":"case","link":"https:\/\/www.antenno.com\/en\/case\/a-kwadraat-maatwerk-voor-een-sterk-merk\/","title":{"rendered":"A-kwadraat: maatwerk voor een sterk merk"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><style>.kb-row-layout-id1135_5d6ed8-e9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1135_5d6ed8-e9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1135_5d6ed8-e9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1135_5d6ed8-e9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1135_5d6ed8-e9 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1135_5d6ed8-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1135_5d6ed8-e9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1135_8170af-39 > .kt-inside-inner-col,.kadence-column1135_8170af-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1135_8170af-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1135_8170af-39 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1135_8170af-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1135_8170af-39 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1135_8170af-39{position:relative;}@media all and (max-width: 1024px){.kadence-column1135_8170af-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1135_8170af-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1135_8170af-39 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1135_c29d84-14, .wp-block-kadence-advancedheading.kt-adv-heading1135_c29d84-14[data-kb-block=\"kb-adv-heading1135_c29d84-14\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1135_c29d84-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1135_c29d84-14[data-kb-block=\"kb-adv-heading1135_c29d84-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1135_c29d84-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1135_c29d84-14[data-kb-block=\"kb-adv-heading1135_c29d84-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1135_c29d84-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1135_c29d84-14\">Pionier in MVO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een langdurig partnerschap met maatwerkbedrijf A-kwadraat leidt tot meerwaardecreatie, voor beide partijen. Hoe blijven we beter doen in interne en externe communicatie? Hoe kunnen we de pioniersrol van A-kwadraat op het vlak van MVO uitdragen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duurzaamheid zit in het DNA van A-kwadraat. De SDG\u2019s zijn het kader waarbinnen de sociale onderneming werkt. Elk jaar worden de ambities verscherpt, met het Voka Charter Duurzaam Ondernemen, SDG Pioneer- en SDG Champion-onderscheidingen, en EFQM-certificaten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De kern van deze samenwerking is een diepgeworteld begrip van en geloof in de visie en missie van A-kwadraat. Continu\u00efteit \u00e9n continu verbeteren staan centraal. Een sterke basis uitbouwen \u00e9n uitdagen waar nodig.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1135_762301-16 > .kt-inside-inner-col,.kadence-column1135_762301-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1135_762301-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1135_762301-16 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1135_762301-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1135_762301-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1135_762301-16{position:relative;}@media all and (max-width: 1024px){.kadence-column1135_762301-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1135_762301-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1135_762301-16 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-image1135_a38024-06 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image1135_a38024-06 size-full\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/akwad.jpg\" alt=\"Antenno &amp; A-kwadraat: maatwerk voor een sterk merk\" class=\"kb-img wp-image-2132\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/akwad.jpg 400w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/akwad-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n<style>.kb-row-layout-id1135_b14b5d-13 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1135_b14b5d-13 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1135_b14b5d-13 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1135_b14b5d-13 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1135_b14b5d-13 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1135_b14b5d-13 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1135_b14b5d-13 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1135_e16803-b3 > .kt-inside-inner-col,.kadence-column1135_e16803-b3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1135_e16803-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1135_e16803-b3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1135_e16803-b3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1135_e16803-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1135_e16803-b3{position:relative;}@media all and (max-width: 1024px){.kadence-column1135_e16803-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1135_e16803-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1135_e16803-b3 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/a-kwadraat_antenno_website_detailafbeelding_500x400-1024x819.jpg\" alt=\"Antenno &amp; A-kwadraat: maatwerk voor een sterk merk\" class=\"wp-image-2135\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/a-kwadraat_antenno_website_detailafbeelding_500x400-1024x819.jpg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/a-kwadraat_antenno_website_detailafbeelding_500x400-300x240.jpg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/a-kwadraat_antenno_website_detailafbeelding_500x400-768x614.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/a-kwadraat_antenno_website_detailafbeelding_500x400.jpg 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column1135_48f857-60 > .kt-inside-inner-col,.kadence-column1135_48f857-60 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1135_48f857-60 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1135_48f857-60 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1135_48f857-60 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1135_48f857-60 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1135_48f857-60{position:relative;}@media all and (max-width: 1024px){.kadence-column1135_48f857-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1135_48f857-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1135_48f857-60 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1135_30f95d-7e, .wp-block-kadence-advancedheading.kt-adv-heading1135_30f95d-7e[data-kb-block=\"kb-adv-heading1135_30f95d-7e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1135_30f95d-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1135_30f95d-7e[data-kb-block=\"kb-adv-heading1135_30f95d-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1135_30f95d-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1135_30f95d-7e[data-kb-block=\"kb-adv-heading1135_30f95d-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1135_30f95d-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1135_30f95d-7e\">De vraag: communicatie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A-kwadraat als sterk merk op de kaart zetten<\/li>\n\n\n\n<li>Continu verbeteren in interne communicatie en betrokkenheid<\/li>\n\n\n\n<li>Waarden bij maatwerkers en maatwerkcoaches expliciteren en laten leven<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1135_342f26-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1135_342f26-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1135_342f26-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1135_342f26-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1135_342f26-2b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1135_342f26-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1135_342f26-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1135_8e1ac7-2f > .kt-inside-inner-col,.kadence-column1135_8e1ac7-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1135_8e1ac7-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1135_8e1ac7-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column1135_8e1ac7-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1135_8e1ac7-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1135_8e1ac7-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column1135_8e1ac7-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1135_8e1ac7-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1135_8e1ac7-2f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1135_b17b7b-c4, .wp-block-kadence-advancedheading.kt-adv-heading1135_b17b7b-c4[data-kb-block=\"kb-adv-heading1135_b17b7b-c4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1135_b17b7b-c4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1135_b17b7b-c4[data-kb-block=\"kb-adv-heading1135_b17b7b-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1135_b17b7b-c4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1135_b17b7b-c4[data-kb-block=\"kb-adv-heading1135_b17b7b-c4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1135_b17b7b-c4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1135_b17b7b-c4\">Ons plan: intern &amp; extern<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bijgestuurde branding van A-kwadraat toepassen<\/li>\n\n\n\n<li>MVO-beleid valoriseren in sterke duurzaamheidscommunicatie<\/li>\n\n\n\n<li>Vraaggedreven ondersteuning in interne communicatie<\/li>\n\n\n\n<li>Een volledig op maat uitgewerkt spel nodigt medewerkers uit tot reflectie en beleving van cultuur en waarden in praktijk<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column1135_6e9c38-87 > .kt-inside-inner-col{display:flex;}.kadence-column1135_6e9c38-87 > .kt-inside-inner-col,.kadence-column1135_6e9c38-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1135_6e9c38-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1135_6e9c38-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1135_6e9c38-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column1135_6e9c38-87{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1135_6e9c38-87{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1135_6e9c38-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1135_6e9c38-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1135_6e9c38-87{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column1135_6e9c38-87{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1135_6e9c38-87{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1135_6e9c38-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column1135_6e9c38-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column1135_6e9c38-87{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1135_6e9c38-87{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1135_6e9c38-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1135_6e9c38-87 > 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><img decoding=\"async\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-A-kwadraat2-1.webp\" width=\"800\" height=\"600\" alt=\"\" data-full-image=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-A-kwadraat2-1.webp\" data-light-image=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-A-kwadraat2-1.webp\" data-id=\"5380\" class=\"wp-image-5380 skip-lazy\"\/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img decoding=\"async\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-A-kwadraat3-1.webp\" 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href=\"https:\/\/a-kwadraat.be\/nieuws\/jaar-en-duurzaamheidsverslag-2021\">Een jaarlijks duurzaamheidsverslag<\/a><\/li>\n\n\n\n<li>Cultuur en waarden expliciet maken<\/li>\n\n\n\n<li>Impulsen in medewerkersbetrokkenheid: waardenacties, interne nieuwsbrief, \u2026<\/li>\n\n\n\n<li>Meten van klanttevredenheid<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0},"services":[79,64,78,76,74,81],"class_list":["post-1135","case","type-case","status-publish","hentry","services-branding","services-communicatie","services-cultuur-waarden","services-duurzaamheidsstrategie","services-marktstrategie","services-outsourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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