{"id":1166,"date":"2023-01-11T12:46:54","date_gmt":"2023-01-11T11:46:54","guid":{"rendered":"https:\/\/www.antenno.com\/?post_type=case&#038;p=1166"},"modified":"2023-01-27T11:21:01","modified_gmt":"2023-01-27T10:21:01","slug":"centomedia-b2b-content-marketing","status":"publish","type":"case","link":"https:\/\/www.antenno.com\/en\/case\/centomedia-b2b-content-marketing\/","title":{"rendered":"Centomedia: actiegerichte content marketing"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><style>#kt-layout-id_426e01-b4 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_426e01-b4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_426e01-b4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_426e01-b4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_426e01-b4 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_426e01-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_426e01-b4\" class=\"kt-row-layout-inner kt-layout-id_426e01-b4\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7786f4-49 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7786f4-49 > .kt-inside-inner-col,.kadence-column_7786f4-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7786f4-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7786f4-49 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7786f4-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7786f4-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7786f4-49{position:relative;}@media all and (max-width: 1024px){.kadence-column_7786f4-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7786f4-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7786f4-49\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_47c88e-7a, .wp-block-kadence-advancedheading.kt-adv-heading_47c88e-7a[data-kb-block=\"kb-adv-heading_47c88e-7a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_47c88e-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_47c88e-7a[data-kb-block=\"kb-adv-heading_47c88e-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_47c88e-7a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_47c88e-7a[data-kb-block=\"kb-adv-heading_47c88e-7a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_47c88e-7a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_47c88e-7a\">Inhouse expertise als deel van een klein team <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Centomedia heeft uitdagingen op het vlak van content marketing die extra aandacht en expertise vragen. In deze organisatie is er geen budget noch omkadering om een content marketeer aan te werven. Een van onze communicatiespecialisten werkt inhouse om resultaten te boeken en het Centomedia-team te helpen groeien.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_4220ad-ec > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_4220ad-ec > .kt-inside-inner-col,.kadence-column_4220ad-ec > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4220ad-ec > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4220ad-ec > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4220ad-ec > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4220ad-ec > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4220ad-ec{position:relative;}@media all and (max-width: 1024px){.kadence-column_4220ad-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_4220ad-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_4220ad-ec\"><div class=\"kt-inside-inner-col\"><style>.kb-image_28cee8-1c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_28cee8-1c size-full\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centomedia_logo.jpg\" alt=\"Antenno &amp; Centomedia: actiegerichte content marketing\" class=\"kb-img wp-image-2069\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centomedia_logo.jpg 400w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centomedia_logo-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n<style>#kt-layout-id_f4d47d-b7 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_f4d47d-b7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_f4d47d-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_f4d47d-b7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_f4d47d-b7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_f4d47d-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_f4d47d-b7\" class=\"kt-row-layout-inner kt-layout-id_f4d47d-b7\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_e864c3-d0 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e864c3-d0 > .kt-inside-inner-col,.kadence-column_e864c3-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e864c3-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e864c3-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e864c3-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e864c3-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e864c3-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column_e864c3-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e864c3-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e864c3-d0\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_2-1024x819.jpg\" alt=\"Antenno &amp; Centomedia: actiegerichte content marketing\" class=\"wp-image-2078\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_2-1024x819.jpg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_2-300x240.jpg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_2-768x614.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_2.jpg 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_798279-52 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_798279-52 > .kt-inside-inner-col,.kadence-column_798279-52 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_798279-52 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_798279-52 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_798279-52 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_798279-52 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_798279-52{position:relative;}@media all and (max-width: 1024px){.kadence-column_798279-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_798279-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_798279-52\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_9a85dc-b3, .wp-block-kadence-advancedheading.kt-adv-heading_9a85dc-b3[data-kb-block=\"kb-adv-heading_9a85dc-b3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9a85dc-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_9a85dc-b3[data-kb-block=\"kb-adv-heading_9a85dc-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_9a85dc-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_9a85dc-b3[data-kb-block=\"kb-adv-heading_9a85dc-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_9a85dc-b3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9a85dc-b3\">De vraag: content marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ownership en eindverantwoordelijkheid in content marketing<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_bb7839-df > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_bb7839-df > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_bb7839-df > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_bb7839-df > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_bb7839-df > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_bb7839-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_bb7839-df\" class=\"kt-row-layout-inner kt-layout-id_bb7839-df\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_a0b566-32 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_a0b566-32 > .kt-inside-inner-col,.kadence-column_a0b566-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a0b566-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_a0b566-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_a0b566-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_a0b566-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_a0b566-32{position:relative;}@media all and (max-width: 1024px){.kadence-column_a0b566-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_a0b566-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_a0b566-32\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_912d23-64, .wp-block-kadence-advancedheading.kt-adv-heading_912d23-64[data-kb-block=\"kb-adv-heading_912d23-64\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_912d23-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_912d23-64[data-kb-block=\"kb-adv-heading_912d23-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_912d23-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_912d23-64[data-kb-block=\"kb-adv-heading_912d23-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_912d23-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_912d23-64\">Ons plan: outsourcing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klanteninzichten voor gesegmenteerde communicatie<\/li>\n\n\n\n<li>Communicatiejaarplan en contentplan als basis<\/li>\n\n\n\n<li>Contentcreatie, social media management en PM<\/li>\n\n\n\n<li>Resultaten monitoren en verbeteringen doorvoeren<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column_1779d3-6f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_1779d3-6f > .kt-inside-inner-col,.kadence-column_1779d3-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_1779d3-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_1779d3-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_1779d3-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_1779d3-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_1779d3-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column_1779d3-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_1779d3-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_1779d3-6f\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_-1024x819.jpg\" alt=\"Antenno &amp; Centomedia: actiegerichte content marketing\" class=\"wp-image-2079\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_-1024x819.jpg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_-300x240.jpg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_-768x614.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/Centoview_antenno_website_detailafbeelding_500x400_.jpg 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><style>#kt-layout-id_dea41b-c1 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_dea41b-c1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_dea41b-c1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 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.kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_9d2210-54 > .kt-inside-inner-col,.kadence-column_9d2210-54 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_9d2210-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_9d2210-54 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_9d2210-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_9d2210-54 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_9d2210-54{position:relative;}@media all and (max-width: 1024px){.kadence-column_9d2210-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_9d2210-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column 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contentplan<\/li>\n\n\n\n<li>Een whitepaper<\/li>\n\n\n\n<li>Google Ads slim inzetten<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0},"services":[64,81],"class_list":["post-1166","case","type-case","status-publish","hentry","services-communicatie","services-outsourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antenno &amp; Centomedia: actiegerichte content marketing<\/title>\n<meta name=\"description\" content=\"Centomedia heeft uitdagingen op het vlak van content marketing die extra expertise vragen. 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