{"id":4307,"date":"2026-10-08T14:28:00","date_gmt":"2026-10-08T12:28:00","guid":{"rendered":"https:\/\/www.antenno.com\/?post_type=case&#038;p=4307"},"modified":"2026-10-08T16:29:39","modified_gmt":"2026-10-08T14:29:39","slug":"abn-amro-in-belgie-is-waar-het-gebeurt","status":"publish","type":"case","link":"https:\/\/www.antenno.com\/en\/case\/abn-amro-in-belgie-is-waar-het-gebeurt\/","title":{"rendered":"ABN AMRO Belgi\u00eb: 'Waar Het Gebeurt'"},"content":{"rendered":"\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light video-16-9\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/06\/Antenno_ABNAMRO_WaarHetGebeurt_compilatie_lr.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id4307_3dedd2-49{margin-bottom:0px;}.kb-row-layout-id4307_3dedd2-49 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id4307_3dedd2-49 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id4307_3dedd2-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id4307_3dedd2-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4307_3dedd2-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4307_3dedd2-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4307_3dedd2-49 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column4307_d5b1ad-87 > .kt-inside-inner-col,.kadence-column4307_d5b1ad-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_d5b1ad-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_d5b1ad-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4307_d5b1ad-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4307_d5b1ad-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_d5b1ad-87{position:relative;}@media all and (max-width: 1024px){.kadence-column4307_d5b1ad-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4307_d5b1ad-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_d5b1ad-87 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">ABN AMRO in Belgi\u00eb staat voor een uitdaging: hoe trekken we de beste talenten aan in een competitieve markt, zonder al te hoge afhankelijkheid van headhunters? Hoe zorgen we ervoor dat potenti\u00eble kandidaten \u00e9n interne medewerkers de unieke cultuur en kansen binnen onze organisatie kennen en waarderen?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit project is een ambitieuze stap om het antwoord op die vragen te vinden. We bouwen aan een employer brand dat intern en extern resoneert en de groei en ambitie van ABN AMRO in Belgi\u00eb weerspiegelt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wat begon als de vraag om ABN AMRO sterker op de Belgische arbeidsmarkt te positioneren, groeide uit tot een bredere samenwerking rond recruitment, talentontwikkeling en corporate communicatie.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column4307_8ee47c-1f > .kt-inside-inner-col{display:flex;}.kadence-column4307_8ee47c-1f > .kt-inside-inner-col,.kadence-column4307_8ee47c-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_8ee47c-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_8ee47c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column4307_8ee47c-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column4307_8ee47c-1f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8ee47c-1f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8ee47c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column4307_8ee47c-1f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_8ee47c-1f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column4307_8ee47c-1f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8ee47c-1f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8ee47c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column4307_8ee47c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column4307_8ee47c-1f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8ee47c-1f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8ee47c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column4307_8ee47c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_8ee47c-1f\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_logo-1024x683.png\" alt=\"\" class=\"wp-image-4319\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_logo-1024x683.png 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_logo-300x200.png 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_logo-768x512.png 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_logo.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id4307_96a31a-97 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id4307_96a31a-97 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id4307_96a31a-97 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id4307_96a31a-97 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4307_96a31a-97 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id4307_96a31a-97 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4307_96a31a-97 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column4307_b98764-02 > .kt-inside-inner-col{display:flex;}.kadence-column4307_b98764-02 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column4307_b98764-02 > .kt-inside-inner-col,.kadence-column4307_b98764-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_b98764-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_b98764-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_b98764-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column4307_b98764-02{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_b98764-02{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_b98764-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_b98764-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_b98764-02{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column4307_b98764-02{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_b98764-02{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_b98764-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column4307_b98764-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column4307_b98764-02{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_b98764-02{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_b98764-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_b98764-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_b98764-02 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large uitlijnen-volledig\"><img decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABN-AMRO_de-vraag-1-1024x637.jpg\" alt=\"\" class=\"wp-image-4318\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABN-AMRO_de-vraag-1-1024x637.jpg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABN-AMRO_de-vraag-1-300x187.jpg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABN-AMRO_de-vraag-1-768x478.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABN-AMRO_de-vraag-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column4307_7ab9eb-2a > .kt-inside-inner-col,.kadence-column4307_7ab9eb-2a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_7ab9eb-2a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_7ab9eb-2a > .kt-inside-inner-col{flex-direction:column;}.kadence-column4307_7ab9eb-2a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4307_7ab9eb-2a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_7ab9eb-2a{position:relative;}@media all and (max-width: 1024px){.kadence-column4307_7ab9eb-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4307_7ab9eb-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_7ab9eb-2a inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4307_c35170-06, .wp-block-kadence-advancedheading.kt-adv-heading4307_c35170-06[data-kb-block=\"kb-adv-heading4307_c35170-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4307_c35170-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4307_c35170-06[data-kb-block=\"kb-adv-heading4307_c35170-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4307_c35170-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4307_c35170-06[data-kb-block=\"kb-adv-heading4307_c35170-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4307_c35170-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4307_c35170-06\">De vraag: Het aantrekken \u00e9n ontwikkelen van talent\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ABN AMRO Belgi\u00eb staat voor een aantal uitdagingen op het gebied van recruitment en talentontwikkeling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vacatures kunnen sneller ingevuld.\u00a0<\/li>\n\n\n\n<li>De zoektocht naar carri\u00e8remogelijkheden binnen ABN AMRO wordt als complex en ontoegankelijk ervaren.\u00a0<\/li>\n\n\n\n<li>Er is behoefte aan een sterk employer brand om de juiste talenten aan te trekken en te behouden.\u00a0<\/li>\n\n\n\n<li>Interne kansen, ontwikkeling en mobiliteit mogen zichtbaarder worden voor medewerkers.\u00a0<\/li>\n\n\n\n<li>Daarmee wil ABN AMRO op de arbeidsmarkt ook meer onafhankelijkheid van externe executive search bewerkstelligen.\u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id4307_65bfe1-23 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id4307_65bfe1-23 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id4307_65bfe1-23 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4307_65bfe1-23 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4307_65bfe1-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4307_65bfe1-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4307_65bfe1-23 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row 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inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4307_23b8e1-c2, .wp-block-kadence-advancedheading.kt-adv-heading4307_23b8e1-c2[data-kb-block=\"kb-adv-heading4307_23b8e1-c2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4307_23b8e1-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4307_23b8e1-c2[data-kb-block=\"kb-adv-heading4307_23b8e1-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4307_23b8e1-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4307_23b8e1-c2[data-kb-block=\"kb-adv-heading4307_23b8e1-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4307_23b8e1-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4307_23b8e1-c2\">Ons plan: Een strategische aanpak\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Om deze uitdagingen aan te pakken, ontwikkelden we een plan in twee fasen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In een eerste fase legden we het strategische fundament van het werkgeversmerk. In een tweede fase vertaalden en verankerden we dat verhaal structureel in recruitment, interne talentontwikkeling en communicatie.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-color-5-color has-text-color has-link-color wp-elements-1\">Fase 1: De basis leggen - \"Waar Het Gebeurt\"<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Onze combinatie van business- en HR-strategie, interne betrokkenheid en creativiteit leidde tot een sterke EVP, verankerd in een cultuurmanifest.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via marktanalyse, gesprekken met sleutelfiguren en focusgroepen met medewerkers brachten we in kaart wat ABN AMRO in Belgi\u00eb als werkgever onderscheidt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het resultaat is <strong>Waar Het Gebeurt<\/strong>. Een werkgeversverhaal over de momenten waarop medewerkers iets in beweging zetten: in een gesprek met een klant, een idee dat een plan wordt, een project dat vooruitgaat of een team dat samen resultaat boekt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drie pijlers geven richting aan het verhaal: telkens een nieuw begin meemaken, ruimte vinden voor kansen en groei, en ervaren hoe teamspirit aanstekelijk werkt.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id4307_e64972-b5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4307_e64972-b5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4307_e64972-b5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id4307_e64972-b5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4307_e64972-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id4307_e64972-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4307_e64972-b5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4307_37b0cf-42 > .kt-inside-inner-col,.kadence-column4307_37b0cf-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_37b0cf-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_37b0cf-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4307_37b0cf-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4307_37b0cf-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_37b0cf-42{position:relative;}@media all and (max-width: 1024px){.kadence-column4307_37b0cf-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4307_37b0cf-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_37b0cf-42\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/Antenno_ABNAMRO_website-mock-up-1-1024x858.png\" alt=\"\" class=\"wp-image-4311\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/Antenno_ABNAMRO_website-mock-up-1-1024x858.png 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/Antenno_ABNAMRO_website-mock-up-1-300x252.png 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/Antenno_ABNAMRO_website-mock-up-1-768x644.png 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/Antenno_ABNAMRO_website-mock-up-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column4307_64200d-e7 > .kt-inside-inner-col,.kadence-column4307_64200d-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_64200d-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_64200d-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4307_64200d-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4307_64200d-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_64200d-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column4307_64200d-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4307_64200d-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_64200d-e7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4307_99a2c6-5c, .wp-block-kadence-advancedheading.kt-adv-heading4307_99a2c6-5c[data-kb-block=\"kb-adv-heading4307_99a2c6-5c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4307_99a2c6-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4307_99a2c6-5c[data-kb-block=\"kb-adv-heading4307_99a2c6-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4307_99a2c6-5c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4307_99a2c6-5c[data-kb-block=\"kb-adv-heading4307_99a2c6-5c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading4307_99a2c6-5c wp-block-kadence-advancedheading has-color-5-color has-text-color\" data-kb-block=\"kb-adv-heading4307_99a2c6-5c\">Fase 2: Employer brand activeren en verankeren<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vanuit een flexibele <strong>inhouse rol <\/strong>ondersteunen en ontzorgen we het HR- en communicatieteam. Zo bewaken we de rode draad over initiatieven en kanalen heen en spelen we snel in op wat er binnen de organisatie gebeurt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onze samenwerking krijgt vorm in drie werkstromen:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Implementatie van employer branding en wervingskanalen<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We vertalen de EVP naar de belangrijkste contactpunten met potenti\u00eble medewerkers: van careers-site en vacatures tot LinkedIn, video en medewerkersverhalen. Met een continue contentaanpak, vertrekkend vanuit echte medewerkers en momenten, maken we de cultuur, groeikansen en eigenheid van ABN AMRO in Belgi\u00eb zichtbaar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Interne campagnes ter ondersteuning van HR- en talentprogramma's<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Waar Het Gebeurt gaat ook over het zichtbaar maken van kansen voor bestaande medewerkers. Daarom ondersteunen we HR met campagnes rond talentontwikkeling, groeikansen, interne mobiliteit en Stay Curious.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id4307_08d7ac-67 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4307_08d7ac-67 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4307_08d7ac-67 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id4307_08d7ac-67 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4307_08d7ac-67 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4307_08d7ac-67 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4307_08d7ac-67 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4307_e0a74e-a0 > .kt-inside-inner-col,.kadence-column4307_e0a74e-a0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_e0a74e-a0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_e0a74e-a0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4307_e0a74e-a0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4307_e0a74e-a0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_e0a74e-a0{position:relative;}@media all and (max-width: 1024px){.kadence-column4307_e0a74e-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4307_e0a74e-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_e0a74e-a0 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Via persoonlijke loopbaanverhalen, audio, visuele communicatie en diverse contentformats brengen we ontwikkelingsmogelijkheden dichter bij medewerkers. Zo maken we groei concreet en stimuleren we nieuwsgierigheid, initiatief en interne mobiliteit.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Synergie tussen corporate en employer branding &amp; communicatie<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Employer en corporate communicatie versterken elkaar steeds meer. Ondernemerschap, expertise, korte lijnen, vertrouwen en samenwerking als One Bank kenmerken zowel de employee experience als de dienstverlening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medewerkers- en corporate verhalen tonen daardoor niet alleen persoonlijke groei en interne samenwerking, maar ook de expertise en impact voor klanten, ondernemers en families. Zo bouwen we aan \u00e9\u00e9n herkenbaar verhaal over ABN AMRO in Belgi\u00eb.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column4307_8261b2-ce > .kt-inside-inner-col{display:flex;}.kadence-column4307_8261b2-ce > .kt-inside-inner-col,.kadence-column4307_8261b2-ce > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_8261b2-ce > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_8261b2-ce > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_8261b2-ce > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column4307_8261b2-ce{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8261b2-ce{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8261b2-ce > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_8261b2-ce > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_8261b2-ce{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column4307_8261b2-ce{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8261b2-ce{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8261b2-ce > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column4307_8261b2-ce > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column4307_8261b2-ce{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8261b2-ce{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_8261b2-ce > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_8261b2-ce > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_8261b2-ce inner-column-2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_behind-the-scenes-1-1024x791.jpg\" alt=\"\" class=\"wp-image-4314\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_behind-the-scenes-1-1024x791.jpg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_behind-the-scenes-1-300x232.jpg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_behind-the-scenes-1-768x593.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_behind-the-scenes-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id4307_feca69-1e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4307_feca69-1e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4307_feca69-1e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id4307_feca69-1e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4307_feca69-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id4307_feca69-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4307_feca69-1e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4307_78456e-50 > .kt-inside-inner-col{display:flex;}.kadence-column4307_78456e-50 > .kt-inside-inner-col,.kadence-column4307_78456e-50 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_78456e-50 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_78456e-50 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_78456e-50 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column4307_78456e-50{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_78456e-50{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_78456e-50 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_78456e-50 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_78456e-50{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column4307_78456e-50{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_78456e-50{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_78456e-50 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column4307_78456e-50 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column4307_78456e-50{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_78456e-50{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column4307_78456e-50 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column4307_78456e-50 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_78456e-50 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"997\" height=\"1024\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_Waar-het-gebeurt-1-997x1024.jpg\" alt=\"\" class=\"wp-image-4316\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_Waar-het-gebeurt-1-997x1024.jpg 997w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_Waar-het-gebeurt-1-292x300.jpg 292w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_Waar-het-gebeurt-1-768x788.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/ABNAMRO_Waar-het-gebeurt-1.jpg 1200w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column4307_04b593-d5 > .kt-inside-inner-col,.kadence-column4307_04b593-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4307_04b593-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4307_04b593-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4307_04b593-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4307_04b593-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4307_04b593-d5{position:relative;}@media all and (max-width: 1024px){.kadence-column4307_04b593-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4307_04b593-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_04b593-d5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4307_5bba37-00, .wp-block-kadence-advancedheading.kt-adv-heading4307_5bba37-00[data-kb-block=\"kb-adv-heading4307_5bba37-00\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4307_5bba37-00 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4307_5bba37-00[data-kb-block=\"kb-adv-heading4307_5bba37-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4307_5bba37-00 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4307_5bba37-00[data-kb-block=\"kb-adv-heading4307_5bba37-00\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4307_5bba37-00 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4307_5bba37-00\">De resultaten: Een employer brand in beweging\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Waar Het Gebeurt<\/strong> is intussen veel meer dan een EVP op papier.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Een sterk fundament voor recruitment:<\/strong> een vernieuwde careers-site, vacaturecommunicatie en een continue stroom van employer branding content brengen de cultuur en groeikansen van ABN AMRO in Belgi\u00eb herkenbaar naar buiten.\u00a0<br>\u00a0<\/li>\n\n\n\n<li><strong>Talentontwikkeling krijgt intern meer zichtbaarheid:<\/strong> campagnes en groeiverhalen ondersteunen HR-programma's rond ontwikkeling, interne mobiliteit en kansen binnen de bank. Zo helpt het employer brand niet alleen talent aantrekken, maar ook talent intern in beweging brengen.\u00a0<br>\u00a0<\/li>\n\n\n\n<li><strong>Employer en corporate branding groeien naar elkaar toe:<\/strong> medewerkersverhalen, klantverhalen en businesscontent versterken steeds vaker hetzelfde One Bank-verhaal rond ondernemerschap, expertise, samenwerking en impact.\u00a0<br>\u00a0<\/li>\n\n\n\n<li><strong>Van losse communicatie naar een consistente aanpak:<\/strong> dankzij de inhouse samenwerking kan Antenno snel schakelen, content ontwikkelen en tegelijk de rode draad over kanalen en doelgroepen heen bewaken.\u00a0<br>\u00a0<\/li>\n\n\n\n<li><strong>Van zichtbaarheid naar inzicht:<\/strong> nu het employer brand op steeds meer plekken leeft, wordt het ook belangrijker om te begrijpen wat werkt. Welke verhalen bereiken de juiste mensen? Wat zet kandidaten of medewerkers in beweging? Door die signalen beter samen te brengen, kunnen we gerichter leren en bijsturen.\u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id4307_9e6853-27 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4307_9e6853-27 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4307_9e6853-27 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4307_9e6853-27 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4307_9e6853-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4307_9e6853-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4307_9e6853-27 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.kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4307_39e817-3f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4307_0fa693-81, .wp-block-kadence-advancedheading.kt-adv-heading4307_0fa693-81[data-kb-block=\"kb-adv-heading4307_0fa693-81\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4307_0fa693-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4307_0fa693-81[data-kb-block=\"kb-adv-heading4307_0fa693-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4307_0fa693-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4307_0fa693-81[data-kb-block=\"kb-adv-heading4307_0fa693-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4307_0fa693-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4307_0fa693-81\">Ontdek in onze quick scan hoe uw uw ROI scherper krijgt<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4307_123daf-7e, .wp-block-kadence-advancedheading.kt-adv-heading4307_123daf-7e[data-kb-block=\"kb-adv-heading4307_123daf-7e\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4307_123daf-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4307_123daf-7e[data-kb-block=\"kb-adv-heading4307_123daf-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4307_123daf-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4307_123daf-7e[data-kb-block=\"kb-adv-heading4307_123daf-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4307_123daf-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4307_123daf-7e\">Veel organisaties investeren in employer branding, maar missen waar waarde verloren gaat<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns4307_88fd16-a6{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns4307_88fd16-a6 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns4307_88fd16-a6 text-xl\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn4307_68d176-06.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn4307_68d176-06.kb-button{color:#fff8ef;background:#53cd92;font-size:13px;font-family:Sora;font-weight:400;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn4307_68d176-06.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn4307_68d176-06.kb-button:focus{background:#5b77ec;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn4307_68d176-06.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn4307_68d176-06.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn4307_68d176-06 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.antenno.com\/uw-uitdagingen\/duurzame-employer-branding-roi\/\"><span class=\"kt-btn-inner-text\">Doe de employer brand ROI quick scan<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"featured_media":4350,"template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0},"services":[63,112,80],"class_list":["post-4307","case","type-case","status-publish","has-post-thumbnail","hentry","services-employer-branding","services-interne-communicatie","services-recruitment-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antenno &amp; ABN 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