{"id":5384,"date":"2026-10-08T16:04:33","date_gmt":"2026-10-08T14:04:33","guid":{"rendered":"https:\/\/www.antenno.com\/?post_type=case&#038;p=5384"},"modified":"2026-10-08T16:09:00","modified_gmt":"2026-10-08T14:09:00","slug":"vlaamse-nutsregulator-de-kracht-van-een-externe-partner-bij-een-strategische-transformatie","status":"publish","type":"case","link":"https:\/\/www.antenno.com\/en\/case\/vlaamse-nutsregulator-de-kracht-van-een-externe-partner-bij-een-strategische-transformatie\/","title":{"rendered":"Vlaamse Nutsregulator: de kracht van een externe partner bij een strategische transformatie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5384_a5ebde-94{margin-bottom:0px;}.kb-row-layout-id5384_a5ebde-94 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id5384_a5ebde-94 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id5384_a5ebde-94 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id5384_a5ebde-94 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5384_a5ebde-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id5384_a5ebde-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5384_a5ebde-94 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column5384_45918c-e7 > .kt-inside-inner-col{display:flex;}.kadence-column5384_45918c-e7 > .kt-inside-inner-col,.kadence-column5384_45918c-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5384_45918c-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5384_45918c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_45918c-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5384_45918c-e7{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_45918c-e7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_45918c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_45918c-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_45918c-e7{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5384_45918c-e7{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_45918c-e7{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_45918c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column5384_45918c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5384_45918c-e7{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_45918c-e7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_45918c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_45918c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_45918c-e7 uitlijnen-volledig\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full uitlijnen-volledig\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/VNR-logo.webp\" alt=\"\" class=\"wp-image-5389\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/VNR-logo.webp 800w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/VNR-logo-300x225.webp 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/VNR-logo-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column5384_0bf06d-ad > .kt-inside-inner-col{display:flex;}.kadence-column5384_0bf06d-ad > .kt-inside-inner-col,.kadence-column5384_0bf06d-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5384_0bf06d-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5384_0bf06d-ad > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column5384_0bf06d-ad > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5384_0bf06d-ad > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5384_0bf06d-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5384_0bf06d-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_0bf06d-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column5384_0bf06d-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column5384_0bf06d-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_0bf06d-ad inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Toen VREG Vlaamse Nutsregulator (VNR) werd en bevoegdheden bijkreeg, zocht de regulator bewust de expertise van een externe communicatiepartner. Samen met Antenno bouwden ze aan een gedragen merk dat klaar is voor de toekomst.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5384_718e1c-f6 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id5384_718e1c-f6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id5384_718e1c-f6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5384_718e1c-f6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5384_718e1c-f6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5384_718e1c-f6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5384_718e1c-f6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column5384_cbb421-35 > .kt-inside-inner-col,.kadence-column5384_cbb421-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5384_cbb421-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5384_cbb421-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5384_cbb421-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5384_cbb421-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_cbb421-35{position:relative;}@media all and (max-width: 1024px){.kadence-column5384_cbb421-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5384_cbb421-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_cbb421-35 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-color-5-color has-text-color has-link-color wp-elements-1\">De vraag<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Begeleid de naamsverandering:<\/strong> Zorg voor een vlotte overgang van VREG naar Vlaamse Nutsregulator, zowel visueel, inhoudelijk als procesmatig richting huisstijltoepassing.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategische positionering:<\/strong> Ontwikkel een positionering die de maatschappelijke rol en de impact van de vernieuwde entiteit helder vertaalt naar alle stakeholders.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interne communicatie &amp; change:<\/strong> Krijg medewerkers mee in het verhaal en cre\u00eber intern draagvlak. Scherp onderweg mee waarden en identiteit aan.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Begeleid de transformatie:<\/strong> wat betekenen de extra bevoegdheden voor ons als organisatie, en welke naam en merk zetten onze nieuwe positionering kracht bij?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Herbekijk onze missie, visie en waarden<\/strong>: gebruik deze vernieuwing om samen met ons missie, visie en waarden aan te scherpen&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5384_e91566-b2 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id5384_e91566-b2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id5384_e91566-b2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id5384_e91566-b2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5384_e91566-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5384_e91566-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5384_e91566-b2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column5384_d1cda9-0c > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column5384_d1cda9-0c > .kt-inside-inner-col,.kadence-column5384_d1cda9-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5384_d1cda9-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5384_d1cda9-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column5384_d1cda9-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5384_d1cda9-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_d1cda9-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column5384_d1cda9-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5384_d1cda9-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_d1cda9-0c inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5384_eecaae-7b > .kt-inside-inner-col,.kadence-column5384_eecaae-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5384_eecaae-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5384_eecaae-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column5384_eecaae-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5384_eecaae-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_eecaae-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column5384_eecaae-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5384_eecaae-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_eecaae-7b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5384_1b9f69-25, .wp-block-kadence-advancedheading.kt-adv-heading5384_1b9f69-25[data-kb-block=\"kb-adv-heading5384_1b9f69-25\"]{font-style:normal;color:#5b77ec;}.wp-block-kadence-advancedheading.kt-adv-heading5384_1b9f69-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5384_1b9f69-25[data-kb-block=\"kb-adv-heading5384_1b9f69-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5384_1b9f69-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5384_1b9f69-25[data-kb-block=\"kb-adv-heading5384_1b9f69-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading5384_1b9f69-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5384_1b9f69-25\">Ons plan: stapsgewijs onderzoeken, bouwen en landen<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Samen bouwen aan het fundament:<\/strong> We fungeerden als strategisch klankbord voor het management en directiecomit\u00e9. Werksessies landen stapsgewijs op aangescherpte positionering.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ge\u00efntegreerde aanpak:<\/strong> Van de eerste strategische workshops en sessies rond creatieve intake voor branding tot en met de interne en externe uitrol; Antenno ontzorgde het proces op elk raakvlak.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Teams meegenomen in nieuwe merk<\/strong>: tussentijdse sessies cre\u00eberden momenten voor feedback en bijsturing.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Parallel met merk ook cultuur bekijken:<\/strong> de onderbouw van het nieuwe merk leidt ons naar scherpstelling van missie, visie, waarden en cultuur. Op een parallel spoor scherpen we die in sessies mee aan.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5384_774539-28 > .kt-inside-inner-col{display:flex;}.kadence-column5384_774539-28 > .kt-inside-inner-col,.kadence-column5384_774539-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5384_774539-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5384_774539-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_774539-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5384_774539-28{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_774539-28{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_774539-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_774539-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_774539-28{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5384_774539-28{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_774539-28{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_774539-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column5384_774539-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5384_774539-28{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_774539-28{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_774539-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_774539-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_774539-28\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/10\/VREG-1024x768.webp\" alt=\"\" class=\"wp-image-5468\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/10\/VREG-1024x768.webp 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/10\/VREG-300x225.webp 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/10\/VREG-768x576.webp 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/10\/VREG.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u201cWij worden altijd blij van het zicht op een werf.\u201d&nbsp; (Vlaamse Nutsregulator, Brussel)<\/figcaption><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5384_bb0c60-36 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5384_bb0c60-36 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5384_bb0c60-36 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5384_bb0c60-36 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 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.kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_171e69-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5384_171e69-01{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_171e69-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_171e69-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_171e69-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_171e69-01{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5384_171e69-01{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_171e69-01{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_171e69-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column5384_171e69-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5384_171e69-01{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_171e69-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_171e69-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5384_171e69-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_171e69-01 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-gallery-id-5384_e9a211-9b .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-5384_e9a211-9b .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-wrap-id-5384_e9a211-9b.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-5384_e9a211-9b.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-5384_e9a211-9b alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-5384_e9a211-9b kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"true\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img decoding=\"async\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR-1-1.webp\" width=\"800\" height=\"600\" alt=\"\" data-full-image=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR-1-1.webp\" data-light-image=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR-1-1.webp\" data-id=\"5388\" class=\"wp-image-5388 skip-lazy\"\/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img decoding=\"async\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR2.webp\" width=\"800\" height=\"600\" alt=\"\" data-full-image=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR2.webp\" data-light-image=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR2.webp\" data-id=\"5385\" class=\"wp-image-5385 skip-lazy\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR2.webp 800w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR2-300x225.webp 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR2-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img decoding=\"async\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR3.webp\" width=\"800\" height=\"600\" alt=\"\" data-full-image=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR3.webp\" data-light-image=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR3.webp\" data-id=\"5387\" class=\"wp-image-5387 skip-lazy\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR3.webp 800w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR3-300x225.webp 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/09\/visuals-case-VNR3-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column5384_fc58cf-ca > .kt-inside-inner-col{display:flex;}.kadence-column5384_fc58cf-ca > .kt-inside-inner-col,.kadence-column5384_fc58cf-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5384_fc58cf-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5384_fc58cf-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5384_fc58cf-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5384_fc58cf-ca{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_fc58cf-ca{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_fc58cf-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5384_fc58cf-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_fc58cf-ca{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5384_fc58cf-ca{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_fc58cf-ca{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_fc58cf-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column5384_fc58cf-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5384_fc58cf-ca{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_fc58cf-ca{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5384_fc58cf-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5384_fc58cf-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_fc58cf-ca inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#5b77ec\">De resultaten: Logo, positionering, huisstijl, toepassingen, tagline<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nieuw logo en huisstijl met gedragen herpositionering:<\/strong> scherp merkverhaal dat de identiteit van VNR vat en wordt gedragen door management en medewerkers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Succesvolle interne transitie:<\/strong> doordachte interne communicatieaanpak zorgde voor betrokkenheid bij medewerkers die de nieuwe koers actief omarmen.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategische ontzorging:<\/strong> De inzet van Antenno als expertisepartner nam de druk bij interne teams weg, waardoor VNR zich tijdens deze intensieve transitie kon blijven focussen op haar kerntaken.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operationele ontzorging:<\/strong> grafisch team wordt in toepassingen van branding op huisstijl ontzorgd, onder meer via templating en assistentie voor de webbouwer&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aangescherpte missie, visie en waarden:<\/strong> we landden op een aangescherpte mission statement, waarden met acroniem \u00e9n manifest waarmee de teams samen met HR en communicatie verder aan de slag konden.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column5384_df3767-ce > .kt-inside-inner-col,.kadence-column5384_df3767-ce > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5384_df3767-ce > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5384_df3767-ce > .kt-inside-inner-col{flex-direction:column;}.kadence-column5384_df3767-ce > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5384_df3767-ce > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5384_df3767-ce{position:relative;}@media all and (max-width: 1024px){.kadence-column5384_df3767-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5384_df3767-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5384_df3767-ce\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Gedragen merk uitbouwen?<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5384_c2d946-e5{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:flex-start;}.kt-btns5384_c2d946-e5 .kt-button{font-weight:normal;font-style:normal;}.kt-btns5384_c2d946-e5 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5384_c2d946-e5 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5384_c2d946-e5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5384_c2d946-e5 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5384_c2d946-e5 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5384_c2d946-e5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5384_c2d946-e5 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5384_c2d946-e5\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button{color:#53cd92;background:rgba(83,205,146,0);font-weight:bold;border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}.wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button:not(.specificity):not(.extra-specificity){text-decoration:underline;}.wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button:focus{color:#5b77ec;background:rgba(255,255,255,0);border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button:focus{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}.wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5384_851d2d-67.kb-button:focus{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn5384_851d2d-67 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.antenno.com\/hoe-employer-branding-groei-versnelt-bij-abn-amro-belgie\/\"><span class=\"kt-btn-inner-text\"><strong>Ontdek ons werk voor ABN AMRO in Belgi\u00eb<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"featured_media":5390,"template":"","meta":{"_acf_changed":true,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0},"services":[79,78,74],"class_list":["post-5384","case","type-case","status-publish","has-post-thumbnail","hentry","services-branding","services-cultuur-waarden","services-marktstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vlaamse Nutsregulator | Branding en transitie | Antenno<\/title>\n<meta name=\"description\" content=\"Van VREG naar VNR: ontdek hoe Antenno de nieuwe branding, het logo, de positionering en de interne change communicatie stapsgewijs vormgaf en ontzorgde.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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