{"id":4320,"date":"2025-05-23T17:07:03","date_gmt":"2025-05-23T15:07:03","guid":{"rendered":"https:\/\/www.antenno.com\/?p=4320"},"modified":"2025-05-23T17:07:03","modified_gmt":"2025-05-23T15:07:03","slug":"duurzaamheid-communiceren","status":"publish","type":"post","link":"https:\/\/www.antenno.com\/en\/duurzaamheid-communiceren\/","title":{"rendered":"VM Building Solutions: van ESG-strategie naar sterk communicatieverhaal"},"content":{"rendered":"<style>.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id_e300c4-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_e300c4-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_7d131f-ff > .kt-inside-inner-col,.kadence-column_7d131f-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d131f-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d131f-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d131f-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column_7d131f-ff, .kt-inside-inner-col > .kadence-column_7d131f-ff:not(.specificity){margin-right:0%;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_7d131f-ff inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_45f933-80, .wp-block-kadence-advancedheading.kt-adv-heading_45f933-80[data-kb-block=\"kb-adv-heading_45f933-80\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_45f933-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_45f933-80[data-kb-block=\"kb-adv-heading_45f933-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_45f933-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_45f933-80[data-kb-block=\"kb-adv-heading_45f933-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_45f933-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_45f933-80\"><strong>Duurzaamheid communiceren: meer dan een checkbox<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Duurzaamheid is&nbsp; geen nice-to-have meer. ESG-inspanningen (Environmental, Social &amp; Governance) zijn vandaag een voorwaarde om relevant te blijven. Maar hoe breng je die inspanningen op een geloofwaardige manier naar buiten? Hoe maak je duurzaamheid zichtbaar \u00e9n waardevol voor je klanten, medewerkers en partners?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samen met Antenno vertaalden ze hun ESG-beleid naar een helder communicatieverhaal dat werkt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Van data naar een helder ESG-verhaal<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als marktleider in de bouwsector werkt VM Building Solutions al jaren aan duurzaamheid, in productie maar ook in social governance. Alleen werd er nauwelijks over gecommuniceerd. \u201cWe doen zoveel en hebben tonnen aan data , maar deze &nbsp;bleven steken in Excel-sheets. Terwijl er veel werk en waarde in zit. Als marktleider is het belangrijk dat we daarover &nbsp;communiceren.\u201d, vertelt Bram Callens, Group Communication &amp; Digital Manager bij VM Building Solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De vraag was duidelijk: <strong>hoe maken we ons ESG-beleid zichtbaar, tastbaar en onderscheidend voor klanten \u00e9n stakeholders?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Duurzaamheid als troef voor de klant<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die vraag leeft niet alleen intern. Ook klanten verwachten steeds meer.<br>Distributeurs moeten\u00a0rapporteren over de herkomst en duurzaamheid van producten. Aannemers opereren binnen steeds striktere aanbestedingsregels. Internationale ketens liggen onder ESG-druk. En architecten of ontwerpers stellen expliciet eisen rond materialen en circulariteit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHoe eenvoudiger wij duurzame info en producten beschikbaar maken, hoe relevanter wij zelf worden als leverancier. Zo helpen we onze klanten te voldoen aan hun eigen duurzaamheidsdoelen.\u201d, aldus Bram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duurzame communicatie is niet enkel branding. Het versterkt ook de relatie met je klanten en helpt hen verder in hun eigen ESG-verhaal.<\/p>\n\n\n<style>.kadence-column_eea2c9-97 > .kt-inside-inner-col,.kadence-column_eea2c9-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_eea2c9-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_eea2c9-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_eea2c9-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_eea2c9-97 > .kt-inside-inner-col{background-color:rgba(0, 208, 132, 0.23);}.kadence-column_eea2c9-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_eea2c9-97{position:relative;}@media all and (max-width: 1024px){.kadence-column_eea2c9-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_eea2c9-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_eea2c9-97\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">\"We hebben tonnen aan ESG-data die bleven steken steken in Excel. Antenno hielp om daar een helder verhaal van te maken dat leeft in de markt.\"<\/h2>\n<cite>Bram Callens, VM Building Solutions<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n<style>.kadence-column_1a513c-9e > .kt-inside-inner-col,.kadence-column_1a513c-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_1a513c-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_1a513c-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_1a513c-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_1a513c-9e > .kt-inside-inner-col{background-color:rgba(103, 155, 248, 0.29);}.kadence-column_1a513c-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_1a513c-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column_1a513c-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_1a513c-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_1a513c-9e\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column_777e91-36 > .kt-inside-inner-col,.kadence-column_777e91-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_777e91-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_777e91-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_777e91-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_777e91-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_777e91-36{position:relative;}@media all and (max-width: 1024px){.kadence-column_777e91-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_777e91-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_777e91-36\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><\/blockquote>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_3a866d-4d > .kt-inside-inner-col{padding-top:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col,.kadence-column_3a866d-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3a866d-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3a866d-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3a866d-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_3a866d-4d inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-image_990a09-0e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_990a09-0e size-large\"><img decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/mogelijkheden-zien-en-laten-zien-1024x753.jpg\" alt=\"\" class=\"kb-img wp-image-4333\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/mogelijkheden-zien-en-laten-zien-1024x753.jpg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/mogelijkheden-zien-en-laten-zien-300x221.jpg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/mogelijkheden-zien-en-laten-zien-768x564.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/05\/mogelijkheden-zien-en-laten-zien.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u201cMeeting the needs of the present without compromising the ability of future generations to meet their own needs.\u201d (Rhode\u00a0Island, VS):<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5cd597-76, .wp-block-kadence-advancedheading.kt-adv-heading_5cd597-76[data-kb-block=\"kb-adv-heading_5cd597-76\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5cd597-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_5cd597-76[data-kb-block=\"kb-adv-heading_5cd597-76\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_5cd597-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_5cd597-76[data-kb-block=\"kb-adv-heading_5cd597-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_5cd597-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_5cd597-76\"><strong>Effectieve communicatie met impact<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voor Bram en zijn team was het duidelijk dat dit project meer moest zijn dan een campagne. \u201cWat we zochten, was een partner die structuur bracht en onze inhoud vertaalde \u00a0naar een relevant, aantrekkelijk koepelconcept. De oefening ernaartoe bood meteen houvast en hielp intern om het verhaal verkocht te krijgen tot op directieniveau. De aanpak van Antenno was open en gestructureerd. We toetsten af, schaafden bij en bouwden zo op, stap voor stap.\u201d<\/p>\n\n\n<style>.kadence-column_81e658-6f > .kt-inside-inner-col,.kadence-column_81e658-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_81e658-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_81e658-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_81e658-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_81e658-6f > .kt-inside-inner-col{background-color:rgba(103, 155, 248, 0.29);}.kadence-column_81e658-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_81e658-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column_81e658-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_81e658-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_81e658-6f\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">\"In elk duurzaamheidsproject zoeken we &nbsp;naar de juiste plek in de organisatie. Dankzij de centrale rol van communicatie bouwden we &nbsp;iets&nbsp; dat breed gedragen werd.\"<\/h2>\n<cite>Mariska Brosens, Antenno<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De aanpak in 4 stappen:<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li><strong>Analyse van bestaande initiatieven<\/strong> : waar staan we vandaag?<\/li>\n\n\n\n<li><strong>Heldere positionering<\/strong>: wat is onze visie op duurzaamheid als organisatie?<\/li>\n\n\n\n<li><strong>Vertaling naar doelgroepen<\/strong>: hoe benaderen we klanten, partners en interne stakeholders?<\/li>\n\n\n\n<li><strong>Opmaak van het communicatiekader<\/strong>: met ruimte voor concrete storytelling en actie<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Met de basis op punt is VM Building Solutions klaar voor de volgende stap: verder uitrollen, verdiepen en activeren. \u201cWe hebben een duidelijke lijn en een verhaal dat klopt. Nu is het aan ons om dat intern \u00e9n extern verder te laten leven.\u201d<\/p>\n\n\n<style>.kadence-column_f0b26a-d3 > .kt-inside-inner-col,.kadence-column_f0b26a-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_f0b26a-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_f0b26a-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_f0b26a-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_f0b26a-d3 > .kt-inside-inner-col{background-color:rgba(103, 155, 248, 0.29);}.kadence-column_f0b26a-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_f0b26a-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column_f0b26a-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_f0b26a-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_f0b26a-d3\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_8cbb4e-24 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_8cbb4e-24 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_6746e8-f9 > .kt-inside-inner-col,.kadence-column_6746e8-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_6746e8-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_6746e8-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_6746e8-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_6746e8-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_6746e8-f9 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_fd338d-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fd338d-c8\"><strong>Wil je ook werk maken van een duurzaam communicatieverhaal dat jouw marktpositie versterkt?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Antenno helpt bedrijven om hun ESG-strategie te vertalen naar een heldere aanpak die werkt \u2013 voor vandaag \u00e9n morgen.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_bb87ee-41{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_bb87ee-41 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_bb87ee-41 text-xl\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button{color:#fff8ef;background:#53cd92;font-size:13px;font-family:Sora;font-weight:400;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button:focus{background:#5b77ec;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn_d68405-18 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.antenno.com\/contact-boek-meeting-mariska-gerrit\/\"><span class=\"kt-btn-inner-text\">Contacteer Mariska<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Duurzaamheid communiceren: meer dan een checkbox Duurzaamheid is&nbsp; geen nice-to-have meer. ESG-inspanningen (Environmental, Social &amp; Governance) zijn vandaag een voorwaarde om relevant te blijven. Maar hoe breng je die inspanningen op een geloofwaardige manier naar buiten? Hoe maak je duurzaamheid zichtbaar \u00e9n waardevol voor je klanten, medewerkers en partners? Samen met Antenno vertaalden ze hun [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":4333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[101,86,87,89],"tags":[],"class_list":["post-4320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bijtanksessies","category-duurzaamheid","category-employer-branding","category-organisatieontwikkeling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VM Building Solutions: van ESG-strategie naar sterk communicatieverhaal - Antenno<\/title>\n<meta name=\"description\" content=\"Duurzaamheidscommunicatie in de bouw: ontdek 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