{"id":4466,"date":"2025-08-01T13:47:45","date_gmt":"2025-08-01T11:47:45","guid":{"rendered":"https:\/\/www.antenno.com\/?p=4466"},"modified":"2025-08-01T13:47:45","modified_gmt":"2025-08-01T11:47:45","slug":"de-kracht-van-een-externe-communicatiepartner","status":"publish","type":"post","link":"https:\/\/www.antenno.com\/en\/de-kracht-van-een-externe-communicatiepartner\/","title":{"rendered":"De kracht van een externe communicatiepartner: samen bouwen aan impact"},"content":{"rendered":"<style>.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id_e300c4-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_e300c4-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_7d131f-ff > .kt-inside-inner-col,.kadence-column_7d131f-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d131f-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d131f-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d131f-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column_7d131f-ff, .kt-inside-inner-col > .kadence-column_7d131f-ff:not(.specificity){margin-right:0%;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_7d131f-ff inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Sinds 1 januari gaat VREG (Vlaamse Regulator van de Elektriciteits- en Gasmarkt) verder onder een nieuwe naam: Vlaamse Nutsregulator (VNR). VNR zocht bewust naar een externe partner om hen te begeleiden bij deze naamsverandering.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De initi\u00eble vraag groeide uit tot een traject waarin strategische positionering en interne betrokkenheid centraal stonden. Geen standaard \u2018branding\u2019-oefening, maar een aanpak op maat van VNR\u2019s context.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het resultaat? Een helder en gedragen verhaal en een communicatieteam dat sterker uit het proces kwam, met nieuwe inzichten en energie om communicatie strategisch in te zetten.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van branding naar positionering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In een sterk gereguleerde en maatschappelijk gerichte organisatie ligt de nadruk vaak op feiten en beleid, niet op branding.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBranding klinkt voor velen als iets voor commerci\u00eble bedrijven, maar positionering gaat over wie we zijn en hoe we communiceren,\u201d vertelt Barbara Janssens, teamlead communicatie en woordvoerder bij VNR.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De uitdaging? De directie en medewerkers meenemen in een oefening die verder gaat dan een nieuwe naam.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Waarom een externe partner?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Barbara zag de meerwaarde van een externe partner niet alleen in expertise, maar ook in procesbegeleiding. \u201cJe haalt niet alleen kennis binnen, maar ook een frisse blik en structuur.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een externe partner helpt om uit de dagelijkse praktijk te stappen en communicatie strategischer te benaderen. Bovendien brengt een externe blik rust en continu\u00efteit.<\/p>\n\n\n<style>.kadence-column_81e658-6f > .kt-inside-inner-col,.kadence-column_81e658-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_81e658-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_81e658-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_81e658-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_81e658-6f > .kt-inside-inner-col{background-color:rgba(103, 155, 248, 0.29);}.kadence-column_81e658-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_81e658-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column_81e658-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_81e658-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_81e658-6f\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">\"Wat we sterk vonden, is dat Antenno zich aanpast aan onze context. Geen overdreven creatieve insteek, maar beheerst en meedenkend.\"<\/h2>\n<cite>Barbara Janssens, Vlaamse Nutsregulator<\/cite><\/blockquote>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_3a866d-4d > .kt-inside-inner-col{padding-top:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col,.kadence-column_3a866d-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3a866d-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3a866d-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3a866d-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_3a866d-4d inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image_990a09-0e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-image_990a09-0e:not(.kb-image-is-ratio-size) .kb-img, .kb-image_990a09-0e.kb-image-is-ratio-size{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-image_990a09-0e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_990a09-0e size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/08\/samen-bouwen-aan-impact-1024x1024.jpg\" alt=\"\" class=\"kb-img wp-image-4468\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/08\/samen-bouwen-aan-impact-1024x1024.jpg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/08\/samen-bouwen-aan-impact-300x300.jpg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/08\/samen-bouwen-aan-impact-150x150.jpg 150w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/08\/samen-bouwen-aan-impact-768x768.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/08\/samen-bouwen-aan-impact-1536x1536.jpg 1536w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/08\/samen-bouwen-aan-impact-scaled.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Samen bouwen aan impact<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">De sleutel tot een succesvolle samenwerking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wat maakt zo\u2019n samenwerking met een extern bureau succesvol? Volgens Barbara draait het om drie dingen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Duidelijke verwachtingen<\/strong><br>\u201cGoed weten wat je wil en vervolgens een duidelijke briefing uitwerken. Dat voorkomt ruis op de lijn.\u201d<br><br><\/li>\n\n\n\n<li><strong>Samenwerking op gelijke hoogte<\/strong><br>\u201cEen partner vinden die niet binnenkomt met \u2018wij weten het beter\u2019, maar die meedenkt en het team versterkt.\u201d<br><br><\/li>\n\n\n\n<li><strong>Een ge\u00efntegreerde aanpak<\/strong><br>\u201cAntenno stopte niet bij missie, visie en waarden, maar dacht mee over de vertaling naar gedrag en interne dynamiek.\u201d<br><br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impact op lange termijn<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een externe communicatiepartner is meer dan een adviseur; het is een tijdelijke teamgenoot die helpt bij kennisopbouw en duurzame impact. \u201cOnze mensen leerden bij en kregen nieuwe inzichten. De workshops brachten energie en zorgden ervoor dat communicatie niet langer een losse schakel is, maar echt een strategisch onderdeel van onze organisatie.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of het nu gaat om positionering, strategische communicatie of branding, de kracht van externe ondersteuning ligt in de combinatie van expertise, procesbegeleiding en het vermogen om organisaties te versterken, zonder over te nemen.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_8cbb4e-24 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id_8cbb4e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_8cbb4e-24 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_6746e8-f9 > .kt-inside-inner-col,.kadence-column_6746e8-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_6746e8-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_6746e8-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_6746e8-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_6746e8-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_6746e8-f9 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_fd338d-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fd338d-c8\">Neem contact met ons op en leer ons kennen<\/h2>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_bb87ee-41{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_bb87ee-41 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_bb87ee-41 text-xl\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button{color:#fff8ef;background:#53cd92;font-size:13px;font-family:Sora;font-weight:400;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button:focus{background:#5b77ec;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn_d68405-18.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn_d68405-18 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.antenno.com\/contact-boek-meeting-mariska-gerrit\/\"><span class=\"kt-btn-inner-text\">Contacteer Mariska<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sinds 1 januari gaat VREG (Vlaamse Regulator van de Elektriciteits- en Gasmarkt) verder onder een nieuwe naam: Vlaamse Nutsregulator (VNR). VNR zocht bewust naar een externe partner om hen te begeleiden bij deze naamsverandering.&nbsp;&nbsp; De initi\u00eble vraag groeide uit tot een traject waarin strategische positionering en interne betrokkenheid centraal stonden. Geen standaard \u2018branding\u2019-oefening, maar een [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":4468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[101,86,87,89],"tags":[],"class_list":["post-4466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bijtanksessies","category-duurzaamheid","category-employer-branding","category-organisatieontwikkeling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De kracht van een externe communicatiepartner: samen bouwen aan impact - Antenno<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Antenno Vlaamse Nutsregulator begeleidde bij hun naamsverandering, strategische positionering en interne communicatie. 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