{"id":4707,"date":"2025-11-03T12:07:43","date_gmt":"2025-11-03T11:07:43","guid":{"rendered":"https:\/\/www.antenno.com\/?p=4707"},"modified":"2025-11-03T12:07:44","modified_gmt":"2025-11-03T11:07:44","slug":"verandering-werkt-pas-als-mensen-het-kunnen-volgen","status":"publish","type":"post","link":"https:\/\/www.antenno.com\/en\/verandering-werkt-pas-als-mensen-het-kunnen-volgen\/","title":{"rendered":"\"Verandering werkt pas als mensen het kunnen volgen\""},"content":{"rendered":"<style>.kb-row-layout-id4707_a216e8-be > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4707_a216e8-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4707_a216e8-be > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id4707_a216e8-be > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4707_a216e8-be > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id4707_a216e8-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4707_a216e8-be alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4707_e0742b-df > .kt-inside-inner-col,.kadence-column4707_e0742b-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4707_e0742b-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4707_e0742b-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column4707_e0742b-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4707_e0742b-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4707_e0742b-df{position:relative;}@media all and (max-width: 1024px){.kadence-column4707_e0742b-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4707_e0742b-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column4707_e0742b-df, .kt-inside-inner-col > .kadence-column4707_e0742b-df:not(.specificity){margin-right:0%;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4707_e0742b-df inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><strong>Hoe zet je communicatie in als hefboom voor succesvolle organisatieverandering? <\/strong>Bij VDAB, met meer dan 200 projecten op de roadmap, kreeg changecommunicatie een vaste plaats. Omdat de nodige expertise niet intern beschikbaar was, vond VDAB die bij Antenno. Vandaag ondersteunen we fulltime met een <a href=\"https:\/\/www.antenno.com\/uw-uitdagingen\/change-trajecten-vragen-om-change-agents-in-huis\/\">inhouse change communicatieconsultant<\/a> die meedraait in de dagelijkse praktijk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In dit artikel deelt Shaireen Aftab, Directeur Marketing en Communicatie bij VDAB, haar inzichten over<strong> de rol van communicatie in succesvolle verandering<\/strong>, en over <strong>waarom samenwerken met een externe partner daarbij het verschil maakt.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verandercommunicatie is meer dan informeren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verandering in een complexe organisatie is zelden eenvoudig. \u201cEr zijn veel stakeholders, trajecten duren lang, en verandering roept altijd emotie op,\u201d zegt Shaireen. \u201cHet management wil vaak eerst duidelijkheid over de richting en d\u00e1n pas communiceren. Medewerkers willen betrokkenheid en begrijpen wat er op hen afkomt. Die balans vinden is cruciaal.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Shaireen draait changecommunicatie niet om overtuigen, maar om <strong>duiden<\/strong>: <em>dit verandert er, daarom gebeurt het, en dit betekent het voor jou<\/em>. Zo neem je onzekerheid weg en versterk je <strong>medewerkersbetrokkenheid<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEerlijkheid en transparantie zijn essentieel. Als je iets niet weet, zeg dat dan. En als je denkt dat iets beter zal werken, durf ook te erkennen dat dat nog niet zeker is. Door ruimte te geven voor twijfel, cre\u00eber je vertrouwen.\u201d&nbsp;<\/p>\n\n\n<style>.kadence-column4707_a39b9b-7c > .kt-inside-inner-col,.kadence-column4707_a39b9b-7c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4707_a39b9b-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4707_a39b9b-7c > .kt-inside-inner-col{flex-direction:column;}.kadence-column4707_a39b9b-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4707_a39b9b-7c > .kt-inside-inner-col{background-color:rgba(103, 155, 248, 0.29);}.kadence-column4707_a39b9b-7c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4707_a39b9b-7c{position:relative;}@media all and (max-width: 1024px){.kadence-column4707_a39b9b-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4707_a39b9b-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4707_a39b9b-7c\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\"Soms heb je kennis of capaciteit niet in huis. Een externe consultant brengt een frisse blik en onafhankelijkheid.<\/strong>\"<\/h2>\n<cite>Shaireen Aftab, VDAB<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n<style>.kadence-column4707_2780eb-84 > .kt-inside-inner-col,.kadence-column4707_2780eb-84 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4707_2780eb-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4707_2780eb-84 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4707_2780eb-84 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4707_2780eb-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4707_2780eb-84{position:relative;}@media all and (max-width: 1024px){.kadence-column4707_2780eb-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4707_2780eb-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4707_2780eb-84\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Waarom een externe partner? \u201cSimpel,\u201d aldus Shaireen. \u201cSoms heb je kennis of capaciteit niet in huis. En een externe consultant brengt een frisse blik en onafhankelijkheid. Intern zit je al snel vast in de logica van het systeem. Iemand van buitenaf stelt die in vraag.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De samenwerking met Antenno ervaart ze als open en transparant. \u201cWat ik fijn vind, is dat Antenno zich snel kan inwerken, zelfstandig werkt en tegelijk goed afstemt. Dat vertrouwen is goud waard.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lees in onze <a href=\"https:\/\/www.antenno.com\/case\/vdab-veranderingscommunicatie\/\" target=\"_blank\" rel=\"noreferrer noopener\">case <\/a>hoe we samen changecommunicatie structureel verankerden bij VDAB.<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column4707_cf15e5-ad > .kt-inside-inner-col{padding-top:0px;}.kadence-column4707_cf15e5-ad > .kt-inside-inner-col,.kadence-column4707_cf15e5-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4707_cf15e5-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4707_cf15e5-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column4707_cf15e5-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4707_cf15e5-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4707_cf15e5-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column4707_cf15e5-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4707_cf15e5-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4707_cf15e5-ad inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image4707_51c8ad-a8:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}.kb-image4707_51c8ad-a8:not(.kb-image-is-ratio-size) .kb-img, .kb-image4707_51c8ad-a8.kb-image-is-ratio-size{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-image4707_51c8ad-a8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image4707_51c8ad-a8 size-large\"><img decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/11\/In-alle-richtingen-kijken-472x1024.webp\" alt=\"\" class=\"kb-img wp-image-4711\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/11\/In-alle-richtingen-kijken-472x1024.webp 472w, https:\/\/www.antenno.com\/wp-content\/uploads\/2025\/11\/In-alle-richtingen-kijken.webp 922w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><figcaption>\"Verandering doen slagen is in alle richtingen kijken. Iedereen moet mee zijn.\"<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\"<strong><strong>Denk niet dat je het zelf kan<\/strong><\/strong>\" <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als afsluiter deelt Shaireen een duidelijke boodschap aan leiders die voor verandering staan: \u201cDenk niet dat je het zelf kan. Je hebt andere verantwoordelijkheden. Laat de expertise zijn werk doen. Changecommunicatie is een vak apart, en helder communiceren maakt je nog geen change-expert. Geef ruimte aan de mensen die weten hoe je beweging krijgt in een organisatie.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bij VDAB blijft communicatie dan ook een prioriteit. \u201cDe komende maanden zetten we verder in op procescommunicatie en transparantie. Want alleen als mensen begrijpen waarom iets verandert, kunnen ze er ook mee vooruit.\u201d&nbsp;<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id4707_a24061-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4707_a24061-14 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4707_a24061-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4707_a24061-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4707_a24061-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4707_a24061-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4707_a24061-14 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4707_9e63ff-6b > .kt-inside-inner-col,.kadence-column4707_9e63ff-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4707_9e63ff-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4707_9e63ff-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column4707_9e63ff-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4707_9e63ff-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4707_9e63ff-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column4707_9e63ff-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4707_9e63ff-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4707_9e63ff-6b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4707_177333-b9, .wp-block-kadence-advancedheading.kt-adv-heading4707_177333-b9[data-kb-block=\"kb-adv-heading4707_177333-b9\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4707_177333-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4707_177333-b9[data-kb-block=\"kb-adv-heading4707_177333-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4707_177333-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4707_177333-b9[data-kb-block=\"kb-adv-heading4707_177333-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4707_177333-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4707_177333-b9\">Staat jouw organisatie ook voor verandering? Neem contact met ons op voor een vrijblijvende kennismaking.<\/h2>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns4707_39075b-bd{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns4707_39075b-bd .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns4707_39075b-bd text-xl\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn4707_d68d06-eb.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn4707_d68d06-eb.kb-button{color:#fff8ef;background:#53cd92;font-size:13px;font-family:Sora;font-weight:400;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn4707_d68d06-eb.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn4707_d68d06-eb.kb-button:focus{background:#5b77ec;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn4707_d68d06-eb.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn4707_d68d06-eb.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn4707_d68d06-eb kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.antenno.com\/contact-boek-meeting-mariska-gerrit\/\"><span class=\"kt-btn-inner-text\">Contacteer Mariska<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Hoe zet je communicatie in als hefboom voor succesvolle organisatieverandering? Bij VDAB, met meer dan 200 projecten op de roadmap, kreeg changecommunicatie een vaste plaats. Omdat de nodige expertise niet intern beschikbaar was, vond VDAB die bij Antenno. Vandaag ondersteunen we fulltime met een inhouse change communicatieconsultant die meedraait in de dagelijkse praktijk. In dit [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":4718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[101,86,87,89],"tags":[128,129,130,127],"class_list":["post-4707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bijtanksessies","category-duurzaamheid","category-employer-branding","category-organisatieontwikkeling","tag-changecommunicatie","tag-consultancy","tag-inhouse","tag-verandercommunicatie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Verandering werkt pas als mensen het kunnen volgen&quot; - Antenno<\/title>\n<meta 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