{"id":4925,"date":"2026-02-02T15:06:09","date_gmt":"2026-02-02T14:06:09","guid":{"rendered":"https:\/\/www.antenno.com\/?p=4925"},"modified":"2026-02-04T12:21:26","modified_gmt":"2026-02-04T11:21:26","slug":"employer-branding-als-strategische-hefboom-voor-groei-ons-event-verslag-alsof-u-erbij-was","status":"publish","type":"post","link":"https:\/\/www.antenno.com\/en\/employer-branding-als-strategische-hefboom-voor-groei-ons-event-verslag-alsof-u-erbij-was\/","title":{"rendered":"Employer Branding als strategische hefboom voor groei? Ons event verslag alsof u erbij was"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Een employer brand is \u200bg\u00e9\u00e9n aan-af creatieve rekruteringscampagne; en een fruitmand en team-uitje zijn geen Employee Value Proposition. Deze \u00e9n nog veel meer inzichten hebben we met leidinggevenden op ons employer branding event gedeeld, op 29 januari in Antwerpen. Ism. met ABN AMRO in Belgi\u00eb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onthoud vooral dit: Employer branding werkt <em>als en alleen als<\/em> het een strategische pijler voor de groei van uw organisatie wordt, en dus g\u00e9\u00e9n terugkerende kost verkleed als campagne. Dat vraagt om een nauwe samenwerking tussen jullie, HR, Marketing en C-level, want jullie doelstellingen haken op elkaar in.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4925_74afd6-d6, .wp-block-kadence-advancedheading.kt-adv-heading4925_74afd6-d6[data-kb-block=\"kb-adv-heading4925_74afd6-d6\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4925_74afd6-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4925_74afd6-d6[data-kb-block=\"kb-adv-heading4925_74afd6-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4925_74afd6-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4925_74afd6-d6[data-kb-block=\"kb-adv-heading4925_74afd6-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4925_74afd6-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4925_74afd6-d6\">Mee met spitse employer branding inzichten?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4925_b30a75-73, .wp-block-kadence-advancedheading.kt-adv-heading4925_b30a75-73[data-kb-block=\"kb-adv-heading4925_b30a75-73\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4925_b30a75-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4925_b30a75-73[data-kb-block=\"kb-adv-heading4925_b30a75-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4925_b30a75-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4925_b30a75-73[data-kb-block=\"kb-adv-heading4925_b30a75-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4925_b30a75-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4925_b30a75-73\"><strong>Download het slide deck van de avond<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns4925_d2c0ff-85{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns4925_d2c0ff-85 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns4925_d2c0ff-85 text-xl\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn4925_ef9068-a6.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn4925_ef9068-a6.kb-button{color:#fff8ef;background:#53cd92;font-size:13px;font-family:Sora;font-weight:400;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn4925_ef9068-a6.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn4925_ef9068-a6.kb-button:focus{background:#5b77ec;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn4925_ef9068-a6.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn4925_ef9068-a6.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn4925_ef9068-a6 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/share-eu1.hsforms.com\/1Ihdoj8qLROyE_bTPOC4f7Qfvml3\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">download de .pdf<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><style>.kb-row-layout-id4925_2805ca-dc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4925_2805ca-dc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4925_2805ca-dc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:963px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id4925_2805ca-dc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4925_2805ca-dc > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4925_2805ca-dc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4925_2805ca-dc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4925_7f1742-ff > .kt-inside-inner-col,.kadence-column4925_7f1742-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4925_7f1742-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4925_7f1742-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column4925_7f1742-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4925_7f1742-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4925_7f1742-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column4925_7f1742-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4925_7f1742-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4925_7f1742-ff\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4925_392a01-fc, .wp-block-kadence-advancedheading.kt-adv-heading4925_392a01-fc[data-kb-block=\"kb-adv-heading4925_392a01-fc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4925_392a01-fc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4925_392a01-fc[data-kb-block=\"kb-adv-heading4925_392a01-fc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4925_392a01-fc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4925_392a01-fc[data-kb-block=\"kb-adv-heading4925_392a01-fc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4925_392a01-fc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4925_392a01-fc\"><em>The results are in<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het bewijs voor het gedragen succes van deze aanpak kwam van ABN AMRO in Belgi\u00eb, dat een jaar samenwerken met Antenno in cijfers vertaalde: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># hires via agencies: gehalveerd<br># kandidaten via career website: meer dan verdubbeld<br># Interne referrals: verdubbeld<br># interne mobiliteit: gestegen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zo ondersteunt employer branding de groei-ambitie die de private bank in ons land heeft.<\/strong> Niet vanzelfsprekend als je weet dat het kleinere Belgische team haar unieke identiteit moest uitspelen binnen de Nederlandse grootbankbrand \u00e9n reputatie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van ad hoc naar gedragen aanpak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deze resultaten zijn die avond <em>eye openers<\/em> gebleken, wanneer je naar de uitdagingen luisterde die bij de aanwezigen leven: talent lijkt vandaag op veilig te spelen en dus staan vacatures soms maanden open; de organisatie heeft geen sterk merk, dus op de radar van talent geraken is een hele klus; <strong>de recruitment druk op HR blijft groot en dus wordt in een ad hoc modus gewerkt waardoor afstand nemen en strategisch bouwen moeilijker wordt<\/strong>; terwijl HR en marketing het sowieso al met bescheiden resources moeten doen, op vlak van mensen en budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uw organisatie heeft w\u00e9l een onderscheidende EVP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het goede nieuws is: uw organisatie heeft w\u00e9l onderscheidend vermogen om passend talent aan te trekken. Daar hoeft u niet meteen een hypercreatieve campagne tegenaan te gooien: differentiatie is de sleutel, zeker, maar pak met Antenno eerst even door op uw identiteit als organisatie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dat is de onderste bouwlaag voor al wat volgt; u zal die overal kunnen toepassen, ook wanneer u bv. aan de binnenzijde uw waarden, cultuur en gedrag systematischer gaat vastpakken om retentie te verbeteren.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zo kunt u op korte termijn al belangrijke touch points op uw EVP scherpstellen, zoals vacatureteksten en social updates; en een referral plan op poten te zetten, want vaak wordt daar gewoon niet aan gedacht. Want wie zijn uw grootste ambassadeurs? Juist, wie al met enthousiasme voor u werkt. Dat helpt uw eerste conversies \u00e9cht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarna schakelen we door op creatieve uitwerking in uw werkgeversmerk, naar career website, social media formats, campagnes, interne communicatie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snelheid maken met externe expertise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In teams met beperkte resources zorgen de Antenno consulenten inhuis voor versnelling<\/strong>: ze bewaken de helicopterview en strategische sturing om lijn aan te houden\u200b; Contentcreatie\u200b; Digital marketing\u200b; Project management voor website, vacature templates, interne doorstroming en document borging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarbij kan de consulent de brug slaan tussen marketing en HR, met gedeelde budgetten en gedeelde KPI's, en synergie tussen Corporate Branding en Employer Branding.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column4925_9b8114-1c > .kt-inside-inner-col,.kadence-column4925_9b8114-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4925_9b8114-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4925_9b8114-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column4925_9b8114-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4925_9b8114-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4925_9b8114-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column4925_9b8114-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4925_9b8114-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4925_9b8114-1c\"><div class=\"kt-inside-inner-col\"><style>.kadence-column4925_58f1fd-67 > .kt-inside-inner-col,.kadence-column4925_58f1fd-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4925_58f1fd-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4925_58f1fd-67 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4925_58f1fd-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4925_58f1fd-67 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4925_58f1fd-67{position:relative;}@media all and (max-width: 1024px){.kadence-column4925_58f1fd-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4925_58f1fd-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4925_58f1fd-67 inner-column-1\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/02\/DSC07518-1024x682.webp\" alt=\"\" class=\"wp-image-4926\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/02\/DSC07518-1024x682.webp 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2026\/02\/DSC07518.webp 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right has--font-size wp-block-paragraph\"><sub>Panelgesprek met Laurens Wouters, Marketing Manager ABN AMRO in Belgi\u00eb en Mariska Brosens, Managing Director Antenno olv. Julie Haspeslagh (links op de foto), PHD student Department of Marketing, Innovation and Organisation Universiteit Gent. 29 januari 2026, Antwerpen. Foto &amp; video Dieter Deseyn.<\/sub><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n<style>.kb-row-layout-id4925_ab0700-3c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4925_ab0700-3c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4925_ab0700-3c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4925_ab0700-3c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4925_ab0700-3c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4925_ab0700-3c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4925_ab0700-3c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4925_fff400-4c > .kt-inside-inner-col,.kadence-column4925_fff400-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4925_fff400-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4925_fff400-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column4925_fff400-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4925_fff400-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4925_fff400-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column4925_fff400-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4925_fff400-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4925_fff400-4c inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4925_5005c8-e1, .wp-block-kadence-advancedheading.kt-adv-heading4925_5005c8-e1[data-kb-block=\"kb-adv-heading4925_5005c8-e1\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4925_5005c8-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4925_5005c8-e1[data-kb-block=\"kb-adv-heading4925_5005c8-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4925_5005c8-e1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4925_5005c8-e1[data-kb-block=\"kb-adv-heading4925_5005c8-e1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4925_5005c8-e1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4925_5005c8-e1\">Hoe rendabel is uw employer brand vandaag \u00e9cht?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4925_28d5eb-6f, .wp-block-kadence-advancedheading.kt-adv-heading4925_28d5eb-6f[data-kb-block=\"kb-adv-heading4925_28d5eb-6f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4925_28d5eb-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4925_28d5eb-6f[data-kb-block=\"kb-adv-heading4925_28d5eb-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4925_28d5eb-6f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4925_28d5eb-6f[data-kb-block=\"kb-adv-heading4925_28d5eb-6f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4925_28d5eb-6f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4925_28d5eb-6f\"><strong>Doe de employer branding ROI scan. <\/strong><br>5 minuten. Geen verplichtingen. Adviserend inzicht<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns4925_307bcf-6e{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns4925_307bcf-6e .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns4925_307bcf-6e text-xl\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn4925_3ab0e3-f6.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn4925_3ab0e3-f6.kb-button{color:#fff8ef;background:#53cd92;font-size:13px;font-family:Sora;font-weight:400;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn4925_3ab0e3-f6.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn4925_3ab0e3-f6.kb-button:focus{background:#5b77ec;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn4925_3ab0e3-f6.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn4925_3ab0e3-f6.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn4925_3ab0e3-f6 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.antenno.com\/uw-uitdagingen\/duurzame-employer-branding-roi\/\"><span class=\"kt-btn-inner-text\">ga naar de scan<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\nngg_shortcode_0_placeholder\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4925_17ddfd-aa, .wp-block-kadence-advancedheading.kt-adv-heading4925_17ddfd-aa[data-kb-block=\"kb-adv-heading4925_17ddfd-aa\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4925_17ddfd-aa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4925_17ddfd-aa[data-kb-block=\"kb-adv-heading4925_17ddfd-aa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4925_17ddfd-aa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4925_17ddfd-aa[data-kb-block=\"kb-adv-heading4925_17ddfd-aa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4925_17ddfd-aa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4925_17ddfd-aa\">Mee met spitse employer branding inzichten?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading4925_334318-2e, .wp-block-kadence-advancedheading.kt-adv-heading4925_334318-2e[data-kb-block=\"kb-adv-heading4925_334318-2e\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4925_334318-2e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4925_334318-2e[data-kb-block=\"kb-adv-heading4925_334318-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4925_334318-2e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4925_334318-2e[data-kb-block=\"kb-adv-heading4925_334318-2e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4925_334318-2e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4925_334318-2e\"><strong>Download het slide deck van de avond<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns4925_91e1bb-cc{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns4925_91e1bb-cc .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns4925_91e1bb-cc text-xl\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn4925_5bd57c-9c.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn4925_5bd57c-9c.kb-button{color:#fff8ef;background:#53cd92;font-size:13px;font-family:Sora;font-weight:400;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn4925_5bd57c-9c.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn4925_5bd57c-9c.kb-button:focus{background:#5b77ec;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn4925_5bd57c-9c.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn4925_5bd57c-9c.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn4925_5bd57c-9c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/share-eu1.hsforms.com\/1Ihdoj8qLROyE_bTPOC4f7Qfvml3\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">download de .pdf<\/span><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een employer brand is \u200bg\u00e9\u00e9n aan-af creatieve rekruteringscampagne; en een fruitmand en team-uitje zijn geen Employee Value Proposition. Deze \u00e9n nog veel meer inzichten hebben we met leidinggevenden op ons employer branding event gedeeld, op 29 januari in Antwerpen. Ism. met ABN AMRO in Belgi\u00eb. Onthoud vooral dit: Employer branding werkt als en alleen als [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4925","post","type-post","status-publish","format-standard","hentry","category-ongecategoriseerd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer Branding als strategische hefboom voor groei? 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