{"id":587,"date":"2022-07-24T11:25:58","date_gmt":"2022-07-24T09:25:58","guid":{"rendered":"https:\/\/www.antenno.com\/hoe-aan-je-content-plan-beginnen\/"},"modified":"2023-01-26T16:09:47","modified_gmt":"2023-01-26T15:09:47","slug":"hoe-aan-je-content-plan-beginnen","status":"publish","type":"post","link":"https:\/\/www.antenno.com\/en\/hoe-aan-je-content-plan-beginnen\/","title":{"rendered":"Hoe aan je contentplan beginnen?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Content is voor veel bedrijven (zeker in een service-omgeving) veel meer dan \u2018een communicatie-uiting\u2019. Het is een niet te onderschatten onderdeel van de waardepropositie naar klanten toe.<\/span> <span style=\"font-weight: 400;\">Maar zo\u2019n <strong>content plan<\/strong>. Hoe begin je daaraan? Een goed content plan maakt een aantal duidelijke keuzes.<\/span><\/p>\n\n\n<style>#kt-layout-id_e300c4-04 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_e300c4-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_e300c4-04 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_e300c4-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_e300c4-04\" class=\"kt-row-layout-inner kt-layout-id_e300c4-04\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-widest kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7d131f-ff > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col,.kadence-column_7d131f-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d131f-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d131f-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d131f-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kadence-column_7d131f-ff > .kt-inside-inner-col{margin-right:0%;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7d131f-ff\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_645aba-23, .wp-block-kadence-advancedheading.kt-adv-heading_645aba-23[data-kb-block=\"kb-adv-heading_645aba-23\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_645aba-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_645aba-23[data-kb-block=\"kb-adv-heading_645aba-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_645aba-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_645aba-23[data-kb-block=\"kb-adv-heading_645aba-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_645aba-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_645aba-23\">Bepaal je content strategie<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3dc0b4-74, .wp-block-kadence-advancedheading.kt-adv-heading_3dc0b4-74[data-kb-block=\"kb-adv-heading_3dc0b4-74\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3dc0b4-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_3dc0b4-74[data-kb-block=\"kb-adv-heading_3dc0b4-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_3dc0b4-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_3dc0b4-74[data-kb-block=\"kb-adv-heading_3dc0b4-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading_3dc0b4-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3dc0b4-74\">Wil je met je content een belevingsgevoel cre\u00ebren, een expertise delen, promoties snel tot bij klanten brengen,\u2026? Een&nbsp;goede contentstrategie&nbsp;sluit naadloos aan op je corporate strategie en is een inherent deel van je&nbsp;externe branding. Stem deze op elkaar af zodat je een geheel cre\u00ebert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kies je doel<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2935f6-64, .wp-block-kadence-advancedheading.kt-adv-heading_2935f6-64[data-kb-block=\"kb-adv-heading_2935f6-64\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2935f6-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_2935f6-64[data-kb-block=\"kb-adv-heading_2935f6-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_2935f6-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_2935f6-64[data-kb-block=\"kb-adv-heading_2935f6-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading_2935f6-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2935f6-64\">Weet waarvoor je je content wil gebruiken. Content die nodig is om prospecten naar je site te lokken, is anders dan content om bestaande klanten te houden. Bepaal daarom op voorhand je doel en pas de inhoud en kanaalkeuze hieraan aan. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_25f449-1c, .wp-block-kadence-advancedheading.kt-adv-heading_25f449-1c[data-kb-block=\"kb-adv-heading_25f449-1c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_25f449-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_25f449-1c[data-kb-block=\"kb-adv-heading_25f449-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_25f449-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_25f449-1c[data-kb-block=\"kb-adv-heading_25f449-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading_25f449-1c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_25f449-1c\">Je doel duidelijk voor ogen hebben, helpt je ook om de juiste&nbsp;<strong>call-to-action<\/strong>&nbsp;(CTA) te kiezen. Voor alle duidelijkheid: die hoeft niet altijd \u2018koop nu\u2019 te zijn. Een content uiting zonder gepaste CTA, is als een caf\u00e9 zonder bier. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_4ae98b-2d, .wp-block-kadence-advancedheading.kt-adv-heading_4ae98b-2d[data-kb-block=\"kb-adv-heading_4ae98b-2d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_4ae98b-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_4ae98b-2d[data-kb-block=\"kb-adv-heading_4ae98b-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_4ae98b-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_4ae98b-2d[data-kb-block=\"kb-adv-heading_4ae98b-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading_4ae98b-2d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_4ae98b-2d\">Maak je content dus geschikt voor de verschillende fases van je&nbsp;<strong>sales funnel<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Analyseer je bestaande content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De meeste bedrijven hebben content. Ook al is je website al maanden niet meer up to date, je kan wel achterhalen welke content(pagina\u2019s) jouw klanten het meest bezoeken. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daaruit leer je welke pagina\u2019s de meeste doorstroom genereren naar bijvoorbeeld je contactpagina. Bekijk naast je online kanalen, ook je offline kanalen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je salesteam heeft zeker en vast een goed zicht welke content helpt in het&nbsp;<strong>converteren van klanten<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Stem je tone of voice af op je doelgroep <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Omschrijf duidelijk de verschillende type prospecten of klanten die je wil laten opschuiven in je sales funnel. Hierbij kan een personae-oefening je helpen. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Door deze type doelgroepen goed in beeld te brengen, kun je de tone of voice van je communicatie hierop afstemmen<\/span><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_3a866d-4d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col,.kadence-column_3a866d-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3a866d-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3a866d-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3a866d-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_3a866d-4d\"><div class=\"kt-inside-inner-col\"><style>.kb-image_c2f141-90 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_c2f141-90 size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/PICT0370-1-scaled-e1674221387981-1024x768.jpg\" alt=\"content plan opbouwen\" class=\"kb-img wp-image-1920\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/PICT0370-1-scaled-e1674221387981-1024x768.jpg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/PICT0370-1-scaled-e1674221387981-300x225.jpg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/PICT0370-1-scaled-e1674221387981-768x576.jpg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2023\/01\/PICT0370-1-scaled-e1674221387981.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Een content plan: kiezen, uitvoeren, repeat (Soria, Noord-Spanje)<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_6a1834-86 .kt-block-spacer{height:30px;}.wp-block-kadence-spacer.kt-block-spacer-_6a1834-86 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6a1834-86\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Bepaal verschillende thema\u2019s<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Op welke zoekwoorden, producten of diensten wil je gevonden worden? Welke content vinden jouw klanten interessant? Een antwoord hebben op deze vragen, helpt je om een paar thema\u2019s te kiezen waarrond je je content kunt opbouwen. Hou hierbij rekening met de relevante keywoorden. Link dus verschillende <strong>keywoorden<\/strong> aan een <strong>contentcluster<\/strong>. Dit helpt je om online beter te worden gevonden.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Voorzie een intern proces <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Content naar boven krijgen, gebeurt niet zomaar. Maak daarom afspraken <strong>hoe je content uit de organisatie haalt<\/strong>: wie levert wat wanneer aan? <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Via welk kanaal of via welke tool gebeurt dit? Zo wordt dit een gedeelde verantwoordelijkheid en sta je hier niet alleen voor.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Beslis via welke kanalen je de content verspreidt<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Op welke content <strong>kanalen<\/strong> zet je wanneer in om je doelgroep te bereiken? <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je eigen website\/blog<br>PR en Social media<br>Je materiaal dat sales ondersteunt, fysiek en digitaal<br>Influencers<br>Enz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Spreek de timings af<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hoeveel content wil je <strong>wanneer<\/strong> \u2018buiten\u2019 krijgen? Voor de meeste organisaties volstaat het om een high level plan op te maken met de data waarop de verschillende type contentblokken met hun thema\u2019s in terug te vinden zijn.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Execution van je content plan<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Een content plan cre\u00ebert pas waarde als het wordt <strong>uitgevoerd<\/strong>. Waar wacht je nog op?<\/span><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_97b98d-ae > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_97b98d-ae > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_97b98d-ae > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_97b98d-ae > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_97b98d-ae > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_97b98d-ae > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_97b98d-ae\" class=\"kt-row-layout-inner kt-layout-id_97b98d-ae\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_cbde49-62 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_cbde49-62 > .kt-inside-inner-col,.kadence-column_cbde49-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_cbde49-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_cbde49-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_cbde49-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_cbde49-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_cbde49-62{position:relative;}@media all and (max-width: 1024px){.kadence-column_cbde49-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_cbde49-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_cbde49-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_bc460f-ae, .wp-block-kadence-advancedheading.kt-adv-heading_bc460f-ae[data-kb-block=\"kb-adv-heading_bc460f-ae\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bc460f-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_bc460f-ae[data-kb-block=\"kb-adv-heading_bc460f-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_bc460f-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_bc460f-ae[data-kb-block=\"kb-adv-heading_bc460f-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_bc460f-ae wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bc460f-ae\">Zullen we kennismaken rond content?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_7737d9-d1, .wp-block-kadence-advancedheading.kt-adv-heading_7737d9-d1[data-kb-block=\"kb-adv-heading_7737d9-d1\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_7737d9-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_7737d9-d1[data-kb-block=\"kb-adv-heading_7737d9-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_7737d9-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_7737d9-d1[data-kb-block=\"kb-adv-heading_7737d9-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading_7737d9-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_7737d9-d1\">Beter samenwerken, beter communiceren start hier<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_7160d9-8c{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_7160d9-8c .kt-button{font-family:Sora;font-weight:400;font-style:normal;}.kt-btns_7160d9-8c .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_7160d9-8c .kt-btn-wrap-0 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op<\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content is voor veel bedrijven (zeker in een service-omgeving) veel meer dan \u2018een communicatie-uiting\u2019. Het is een niet te onderschatten onderdeel van de waardepropositie naar klanten toe. Maar zo\u2019n content plan. Hoe begin je daaraan? Een goed content plan maakt een aantal duidelijke keuzes.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-587","post","type-post","status-publish","format-standard","hentry","category-communicatie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>hoe-aan-je-content-plan-beginnen<\/title>\n<meta name=\"description\" content=\"Een contentplan opstellen en uitvoeren: Hoe begin je er aan? 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