{"id":769,"date":"2022-12-13T14:34:43","date_gmt":"2022-12-13T13:34:43","guid":{"rendered":"https:\/\/www.antenno.com\/employer-branding-inzichten\/"},"modified":"2023-02-02T12:27:52","modified_gmt":"2023-02-02T11:27:52","slug":"employer-branding-inzichten","status":"publish","type":"post","link":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/","title":{"rendered":"Communicatieconsultant Margo: \u201cEmployer branding is een speeltuin\u201d"},"content":{"rendered":"<style>#kt-layout-id_e300c4-04 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_e300c4-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_e300c4-04 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_e300c4-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_e300c4-04\" class=\"kt-row-layout-inner kt-layout-id_e300c4-04\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-widest kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7d131f-ff > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col,.kadence-column_7d131f-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d131f-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d131f-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d131f-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kadence-column_7d131f-ff > .kt-inside-inner-col{margin-right:0%;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7d131f-ff\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Sinds twee maanden werk ik als communicatieconsultant bij Antenno. Vanuit mijn communicatie-expertise verdiep ik mij in topics als <a href=\"https:\/\/www.antenno.com\/van-purpose-naar-social-update-met-employer-branding\/\">employer branding en recruitment marketing<\/a>. Om mijn expertise te verbreden en mijn kennis te verdiepen, ben ik lid geworden van Recruiters United.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Op 4 november 2021 richtte de organisatie haar jaarlijkse Employer Branding Summit in, een event dat ik als kersvers lid niet wou missen. Dit jaar stond de opleidingsdag in teken van merkvoorkeur en het effect op employer branding. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De online eventpagina voorspelde een dag van elkaar ontmoeten, inspireren en best practices uitwisselen. Die voorspelling kwam uit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdens de rit naar huis zette ik de drie inzichten die mij het meest bijbleven op een rijtje.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_00d29d-70, .wp-block-kadence-advancedheading.kt-adv-heading_00d29d-70[data-kb-block=\"kb-adv-heading_00d29d-70\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_00d29d-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_00d29d-70[data-kb-block=\"kb-adv-heading_00d29d-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_00d29d-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_00d29d-70[data-kb-block=\"kb-adv-heading_00d29d-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_00d29d-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_00d29d-70\">1. Een sterk merk, merk je aan alles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ondernemingen met een sterke en unieke identiteit zijn aantrekkelijker. Ze formuleren een duidelijke missie, die ze realiseren vanuit een krachtige visie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat kan ervoor zorgen dat merken bekend gaan staan als \u2018de interessantste investeringskans\u2019, \u2018leverancier van de beste kwaliteit\u2019 en&nbsp; \u2018de ideale werkgever\u2019. Kortom, sterke merken helpen mensen kiezen. Op voorwaarde dat hun sterktes zichtbaar zijn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.antenno.com\/design-communicatie\/external-branding\/\">Een succesvolle onderneming maakt haar identiteit kenbaar<\/a>. Indirect, met haar activiteiten. Direct, via haar communicatie. Elke boodschap \u2013 van social media post over interne nieuwsbrief tot vacaturetekst \u2013 moet de sterktes van het merk tonen en bevestigen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alleen zo krijgt de buitenwereld voldoende context om zich met een onderneming te associ\u00ebren. En laat nu net die verbondenheid cruciaal zijn om merkvoorkeur op te bouwen, zowel bij klanten als bij (potenti\u00eble) werknemers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Mensen maken merken<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een merk is in wezen niets meer dan een verhaal in ons hoofd, met <a href=\"https:\/\/www.antenno.com\/design-communicatie\/internal-branding\/\">werkgever en werknemers als hoofdpersonages<\/a>. Zij zorgen voor actie, zij nemen het woord. Helaas maken dynamiek en dialoog niet zomaar van elk verhaal een succes. Net zoals alle verhalen, is ook een ondernemingsverhaal pas geslaagd als het op de een of andere manier raakt.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>People will forget what you said. People will forget what you did. But people will never forget how you made them feel. \u2013 Maya Angelou<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Louter je ondernemingsmerk beschrijven, heeft weinig effect. Zulke descriptieve boodschappen verdwijnen doorgaans snel in de vergetelheid. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alleen als je erin slaagt om mensen met <a href=\"https:\/\/www.antenno.com\/design-communicatie\/content-marketing\/\">jouw unieke ondernemingsverhaal<\/a> te raken, zal je de voorkeur voor je merk zien stijgen.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_3a866d-4d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col,.kadence-column_3a866d-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3a866d-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3a866d-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3a866d-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_3a866d-4d\"><div class=\"kt-inside-inner-col\"><style>.kb-image_c2f141-90 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_c2f141-90 size-full\"><img decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno.jpeg\" alt=\"spelen employer branding oostende antenno\" class=\"kb-img wp-image-2523\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno.jpeg 900w, https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno-300x225.jpeg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno-768x576.jpeg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>Onze communicatieadviseur employer branding gaat spelend naar huis. (Oostende)<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_6a1834-86 .kt-block-spacer{height:30px;}.wp-block-kadence-spacer.kt-block-spacer-_6a1834-86 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6a1834-86\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Medewerker, medemerker \u00e9n medewerver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als elke medewerker bijdraagt aan een ondernemingsmerk, maakt dat van alle medewerkers automatisch ook medemerkers. Een <a href=\"https:\/\/www.antenno.com\/van-purpose-naar-social-update-met-employer-branding\/\">employer branding inzicht<\/a> dat een interessante opportuniteit onthult. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Door persoonlijke getuigenissen en verhalen van medewerkers te delen, kunnen ondernemingen de voorkeur voor hun merk aanwakkeren en versterken. Dat effect wordt nog groter wanneer medewerkers zulke berichten ook via hun eigen kanalen verspreiden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor potenti\u00eble werknemers vormen persoonlijke getuigenissen vaak h\u00e9t bewijs dat een werkgever zijn beloftes nakomt. Delen de huidige medewerkers een bericht over een fijne teamactiviteit, dan bevestigt dat de goede teamsfeer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Moedigen ze hun &nbsp;eigen netwerk aan om op openstaande vacatures te solliciteren, dan zijn ze zelf tevreden over hun werkgever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reden te meer voor ondernemingen om hun medewerkers hierin te ondersteunen. Door een cursus LinkedIn te organiseren, leidinggevenden het goede voorbeeld te laten geven of door hapklare social media posts te voorzien, kunnen ondernemingen hun medemerkers promoveren tot medewervers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met goesting en enthousiasme om deze inzichten met collega\u2019s en klanten te delen, ben ik die avond naar huis vertrokken. Boordevol nieuwe idee\u00ebn voor bestaande projecten kwam ik thuis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarmee heeft&nbsp;<a href=\"https:\/\/recruitersunited.com\/events\/employer-branding-summit\/\">deze opleidingsdag<\/a> nog maar eens bevestigd dat employer branding een speeltuin is die het kind in mij wakker maakt.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_8cbb4e-24 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_8cbb4e-24\" class=\"kt-row-layout-inner kt-layout-id_8cbb4e-24\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_6746e8-f9 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_6746e8-f9 > .kt-inside-inner-col,.kadence-column_6746e8-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_6746e8-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_6746e8-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_6746e8-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_6746e8-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_6746e8-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_fd338d-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fd338d-c8\">Bijtanksessie: u kunt w\u00e9l winnen met uw employer brand<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43, .wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43[data-kb-block=\"kb-adv-heading_1ee8dc-43\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43[data-kb-block=\"kb-adv-heading_1ee8dc-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43[data-kb-block=\"kb-adv-heading_1ee8dc-43\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading_1ee8dc-43 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1ee8dc-43\">Pak uw eerste quick wins mee in deze gratis, online sessie.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_bb87ee-41{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_bb87ee-41 .kt-button{font-family:Sora;font-weight:400;font-style:normal;}.kt-btns_bb87ee-41 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_bb87ee-41 .kt-btn-wrap-0 .kt-button{padding-left:20px;padding-right:20px;padding-top:8px;padding-bottom:8px;color:#fff8ef;font-size:13px;background:#53cd92;border-style:solid;}.wp-block-kadence-advancedbtn.kt-btns_bb87ee-41 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_bb87ee-41 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_bb87ee-41 .kt-btn-wrap-0 .kt-button:focus{background:#5b77ec;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_bb87ee-41 text-xl\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-custom kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false kb-btn-global-inherit wp-block-button__link\" href=\"https:\/\/www.antenno.com\/session\/winnen-met-uw-employer-brand\/\" style=\"border-radius:30px;border-width:0px\"><span class=\"kt-btn-inner-text\">Schrijf u hier in<\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sinds twee maanden werk ik als communicatieconsultant bij Antenno. Tijdens de rit naar huis na een employer branding event zette ik de drie inzichten die mij het meest bijbleven op een rijtje. <\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-769","post","type-post","status-publish","format-standard","hentry","category-antenno"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer branding: 3 inzichten over merkvoorkeur | Inspiratie | Antenno<\/title>\n<meta name=\"description\" content=\"Welke inzichten biedt merkvoorkeur op het vlak van employer branding? Projectmanager communicatie Margo merkt 3 dingen op.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding: 3 inzichten over merkvoorkeur | Inspiratie | Antenno\" \/>\n<meta property=\"og:description\" content=\"Welke inzichten biedt merkvoorkeur op het vlak van employer branding? Projectmanager communicatie Margo merkt 3 dingen op.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/\" \/>\n<meta property=\"og:site_name\" content=\"Antenno\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T13:34:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-02T11:27:52+00:00\" \/>\n<meta name=\"author\" content=\"Gerrit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gerrit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/\"},\"author\":{\"name\":\"Gerrit\",\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/#\\\/schema\\\/person\\\/733fbdcc5af52ddfddce8d3f49769dc9\"},\"headline\":\"Communicatieconsultant Margo: \u201cEmployer branding is een speeltuin\u201d\",\"datePublished\":\"2022-12-13T13:34:43+00:00\",\"dateModified\":\"2023-02-02T11:27:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/\"},\"wordCount\":619,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.antenno.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/spelen-employer-branding-oostende-antenno.jpeg\",\"articleSection\":[\"Antenno\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/\",\"url\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/\",\"name\":\"Employer branding: 3 inzichten over merkvoorkeur | Inspiratie | Antenno\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.antenno.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/spelen-employer-branding-oostende-antenno.jpeg\",\"datePublished\":\"2022-12-13T13:34:43+00:00\",\"dateModified\":\"2023-02-02T11:27:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/#\\\/schema\\\/person\\\/733fbdcc5af52ddfddce8d3f49769dc9\"},\"description\":\"Welke inzichten biedt merkvoorkeur op het vlak van employer branding? Projectmanager communicatie Margo merkt 3 dingen op.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.antenno.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/spelen-employer-branding-oostende-antenno.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.antenno.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/spelen-employer-branding-oostende-antenno.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/employer-branding-inzichten\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communicatieconsultant Margo: \u201cEmployer branding is een speeltuin\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/\",\"name\":\"Antenno\",\"description\":\"Communicatie als strategische hefboom voor beweging\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.antenno.com\\\/en\\\/#\\\/schema\\\/person\\\/733fbdcc5af52ddfddce8d3f49769dc9\",\"name\":\"Gerrit\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/gerritjanssens\\\/\"],\"url\":\"#\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Employer branding: 3 inzichten over merkvoorkeur | Inspiratie | Antenno","description":"Welke inzichten biedt merkvoorkeur op het vlak van employer branding? Projectmanager communicatie Margo merkt 3 dingen op.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/","og_locale":"en_US","og_type":"article","og_title":"Employer branding: 3 inzichten over merkvoorkeur | Inspiratie | Antenno","og_description":"Welke inzichten biedt merkvoorkeur op het vlak van employer branding? Projectmanager communicatie Margo merkt 3 dingen op.","og_url":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/","og_site_name":"Antenno","article_published_time":"2022-12-13T13:34:43+00:00","article_modified_time":"2023-02-02T11:27:52+00:00","author":"Gerrit","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno.jpeg","twitter_misc":{"Written by":"Gerrit","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/#article","isPartOf":{"@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/"},"author":{"name":"Gerrit","@id":"https:\/\/www.antenno.com\/en\/#\/schema\/person\/733fbdcc5af52ddfddce8d3f49769dc9"},"headline":"Communicatieconsultant Margo: \u201cEmployer branding is een speeltuin\u201d","datePublished":"2022-12-13T13:34:43+00:00","dateModified":"2023-02-02T11:27:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/"},"wordCount":619,"commentCount":0,"image":{"@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/#primaryimage"},"thumbnailUrl":"https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno.jpeg","articleSection":["Antenno"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/","url":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/","name":"Employer branding: 3 inzichten over merkvoorkeur | Inspiratie | Antenno","isPartOf":{"@id":"https:\/\/www.antenno.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/#primaryimage"},"image":{"@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/#primaryimage"},"thumbnailUrl":"https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno.jpeg","datePublished":"2022-12-13T13:34:43+00:00","dateModified":"2023-02-02T11:27:52+00:00","author":{"@id":"https:\/\/www.antenno.com\/en\/#\/schema\/person\/733fbdcc5af52ddfddce8d3f49769dc9"},"description":"Welke inzichten biedt merkvoorkeur op het vlak van employer branding? Projectmanager communicatie Margo merkt 3 dingen op.","breadcrumb":{"@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/#primaryimage","url":"https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno.jpeg","contentUrl":"https:\/\/www.antenno.com\/wp-content\/uploads\/2021\/12\/spelen-employer-branding-oostende-antenno.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.antenno.com\/en\/employer-branding-inzichten\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.antenno.com\/en\/"},{"@type":"ListItem","position":2,"name":"Communicatieconsultant Margo: \u201cEmployer branding is een speeltuin\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.antenno.com\/en\/#website","url":"https:\/\/www.antenno.com\/en\/","name":"Antenno","description":"Communicatie als strategische hefboom voor beweging","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.antenno.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.antenno.com\/en\/#\/schema\/person\/733fbdcc5af52ddfddce8d3f49769dc9","name":"Gerrit","sameAs":["https:\/\/www.linkedin.com\/in\/gerritjanssens\/"],"url":"#"}]}},"taxonomy_info":{"category":[{"value":82,"label":"Antenno"}]},"featured_image_src_large":false,"author_info":{"display_name":"Gerrit","author_link":"#"},"comment_info":0,"category_info":[{"term_id":82,"name":"Antenno","slug":"antenno","term_group":0,"term_taxonomy_id":82,"taxonomy":"category","description":"Posts over het huis","parent":0,"count":9,"filter":"raw","cat_ID":82,"category_count":9,"category_description":"Posts over het huis","cat_name":"Antenno","category_nicename":"antenno","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":0,"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antenno.com\/en\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}