{"id":772,"date":"2022-02-04T14:46:33","date_gmt":"2022-02-04T13:46:33","guid":{"rendered":"https:\/\/www.antenno.com\/employer-branding-als-wapen\/"},"modified":"2023-01-26T16:06:39","modified_gmt":"2023-01-26T15:06:39","slug":"employer-branding-als-wapen-in-de-strijd-om-talent","status":"publish","type":"post","link":"https:\/\/www.antenno.com\/en\/employer-branding-als-wapen-in-de-strijd-om-talent\/","title":{"rendered":"Employer branding als wapen in de strijd om talent"},"content":{"rendered":"<style>#kt-layout-id_e300c4-04 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_e300c4-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_e300c4-04 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_e300c4-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_e300c4-04\" class=\"kt-row-layout-inner kt-layout-id_e300c4-04\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-widest kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7d131f-ff > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col,.kadence-column_7d131f-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d131f-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d131f-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d131f-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kadence-column_7d131f-ff > .kt-inside-inner-col{margin-right:0%;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7d131f-ff\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Een bedrijf zonder openstaande vacatures? Het lijkt iets uit een (nog niet zo lang) vervlogen tijd. Voor veel werkgevers is de zoektocht naar geschikt personeel de grootste kopzorg, en dat zal niet meteen veranderen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In een recent artikel in De Tijd voorspellen experts dat de oorlog om talent alleen maar moeilijker zal worden. Hoe wij ernaar kijken? <a href=\"https:\/\/www.antenno.com\/van-purpose-naar-social-update-met-employer-branding\/\">Met employer branding hebben werkgevers het sterkste wapen zelf in handen<\/a>, al lijken er maar weinigen dat beseffen.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ebf9c9-e0, .wp-block-kadence-advancedheading.kt-adv-heading_ebf9c9-e0[data-kb-block=\"kb-adv-heading_ebf9c9-e0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ebf9c9-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_ebf9c9-e0[data-kb-block=\"kb-adv-heading_ebf9c9-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_ebf9c9-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_ebf9c9-e0[data-kb-block=\"kb-adv-heading_ebf9c9-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_ebf9c9-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ebf9c9-e0\">De jacht op aanstormend talent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Tegenwoordig is het jagen op personeel. Headhunters en recruiters inschakelen, eindejaarsstudenten aanspreken en jobstudenten een vast contract aanbieden. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Voor veel bedrijfsleiders is het dagelijkse kost in de strijd om talent. <strong>En dat terwijl ze ook hun huidige personeel niet uit het oog mogen verliezen. <\/strong>De concurrentie ligt altijd en overal op de loer.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Bijna alle bedrijven kampen met hetzelfde probleem. In zowat elke sector dreigt een personeelstekort. VDAB telde nooit eerder zoveel openstaande vacatures als in 2021, en dat terwijl het aantal werkzoekenden historisch laag lag. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Experten verwachten niet meteen verandering. Integendeel, ze voorspellen dat de oorlog om talent in 2022 pas echt losbarst.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Die evolutie maakten we bij Antenno van dichtbij mee. <a href=\"https:\/\/a-kwadraat.be\/\">Maatwerkbedrijf A-kwadraat<\/a> had nooit eerder problemen om vacatures in te vullen. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Nu staan er meerdere functies open, vooral technische profielen blijken bijzonder moeilijk te vinden. Ook bij <a href=\"https:\/\/jobs.fluvius.be\/\">Fluvius<\/a> verloopt de zoektocht naar techniekers en IT\u2019ers stroef. Vooral in knelpuntsectoren komt het erop aan om uw troeven als werkgever uit te spelen.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De witte raaf, met uitsterven bedreigd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Vraag en aanbod zijn uit balans. Terwijl werkgevers vooral op zoek zijn naar hooggeschoolde profielen, zijn het vooral laaggeschoolde profielen die werk zoeken. Daarenboven zijn werkgevers vaak erg veeleisend. Ze streven naar een unieke een-op-een match en lijken niet te beseffen dat witte raven in ons huidige arbeidsklimaat steeds zeldzamer worden.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\"><strong>We kunnen ons afvragen of vacatureteksten met een waslijst aan specifieke kennis en ervaring nog wel van deze tijd zijn in de strijd om talent.<\/strong> <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Willen we niet liever een persoonlijke klik, intrinsieke motivatie, zin om te groeien en voeling met onze organisatiecultuur? En laten we klassieke \u2018functies\u2019 en hun strakke functiebeschrijving niet beter los om naar \u2018rollen\u2019 te evolueren? \u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Een ding is zeker: werkgevers doen er beter aan te aanvaarden dat kandidaten niet vanaf de eerste werkdag aan al hun verwachtingen zullen voldoen. Via interne opleidingen en door <em>on the job<\/em> bij te leren, lukt dat op termijn wel. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\"><strong>In plaats van (tevergeefs) op een witte raaf te wachten, richten werkgevers zich beter tot gemotiveerde kandidaten met groeipotentieel.\u00a0<\/strong><\/span><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_3a866d-4d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col,.kadence-column_3a866d-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3a866d-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3a866d-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3a866d-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_3a866d-4d\"><div class=\"kt-inside-inner-col\"><style>.kb-image_c2f141-90 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_c2f141-90 size-full\"><img decoding=\"async\" width=\"689\" height=\"442\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/02\/regenpijp-aansluiting-zoeken_Parma.jpeg\" alt=\"Aansluiting zoeken bij wat talent vandaag zoekt is broodnodig\" class=\"kb-img wp-image-2175\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/02\/regenpijp-aansluiting-zoeken_Parma.jpeg 689w, https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/02\/regenpijp-aansluiting-zoeken_Parma-300x192.jpeg 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><figcaption>Aansluiting zoeken bij wat talent vandaag zoekt is broodnodig (Parma, Itali\u00eb)<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_6a1834-86 .kt-block-spacer{height:30px;}.wp-block-kadence-spacer.kt-block-spacer-_6a1834-86 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6a1834-86\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Het sterkste wapen, dat bent u zelf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\"><a href=\"https:\/\/www.antenno.com\/van-purpose-naar-social-update-met-employer-branding\/\">Wie de oorlog om talent wil winnen, moet zijn beste kaarten op tafel leggen<\/a>. Tekenpremies, hogere lonen en snoepreisjes laat u maar beter in de trukendoos zitten. Werknemers kijken verder dan dat. Bovendien motiveren zulke beloften slechts op de korte termijn, een duurzame werkrelatie vloeit er niet uit voort.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z<span data-contrast=\"auto\">elfontplooiing, doorgroeimogelijkheden, plezier op het werk en zingeving. <\/span><\/strong><span data-contrast=\"auto\">Daar zijn werknemers vandaag naar op zoek. Dat is wat hen op de lange termijn motiveert. Werknemers zijn ge\u00efnteresseerd in waar een werkgever voor staat en in de meerwaarde die hij te bieden heeft.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-right wp-block-paragraph\"><span data-contrast=\"none\">\u201cTe veel kmo\u2019s focussen op de vacature en vergeten hun bedrijf in de markt te zetten. Nochtans is dat heel belangrijk. Vertel zelf naar wat voor werkkracht je zoekt, laat collega\u2019s getuigen over de sfeer en de bedrijfscultuur (...). Zo'n video leidt tot meer conversie dan het zoveelste standaardtekstje.\u201d \u2013 Anouk Lagae, CEO van Accent Job<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:700}\">&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Door uw bedrijf als ideale werkgever op de kaart te zetten, kan u (aanstormend) talent overtuigen. Eigenheid vormt daarbij uw grootste troef. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Daarom speelt <a href=\"https:\/\/www.antenno.com\/case\/aquafin-buitengewoon-voor-talent\/\">de Aquafin employer brand<\/a> in op waarden als teamsamenwerking en persoonlijke ontwikkeling. Een sterke employer brand leidt niet alleen tot meer conversie en betere kandidaten, ook de retentie en het welzijn van uw huidige medewerkers gaan erop vooruit.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/www.tijd.be\/dossiers\/de-vooruitblik\/de-oorlog-om-talent-sommige-collega-s-worden-wekelijks-via-linkedin-benaderd\/10356052\">Origineel artikel<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_8cbb4e-24 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_8cbb4e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_8cbb4e-24\" class=\"kt-row-layout-inner kt-layout-id_8cbb4e-24\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_6746e8-f9 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_6746e8-f9 > .kt-inside-inner-col,.kadence-column_6746e8-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_6746e8-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_6746e8-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_6746e8-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_6746e8-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_6746e8-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_6746e8-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_fd338d-c8[data-kb-block=\"kb-adv-heading_fd338d-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_fd338d-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fd338d-c8\">Bijtanksessie: marketingskills voor recruiters<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43, .wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43[data-kb-block=\"kb-adv-heading_1ee8dc-43\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43[data-kb-block=\"kb-adv-heading_1ee8dc-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_1ee8dc-43[data-kb-block=\"kb-adv-heading_1ee8dc-43\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading_1ee8dc-43 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1ee8dc-43\">Tijdens deze bijtanksessie leren we u waar, wanneer en vooral hoe u talent vandaag kan raken. <br>En hoe u met uw eigenheid kunt uitpakken om talent in te pakken.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_bb87ee-41{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_bb87ee-41 .kt-button{font-family:Sora;font-weight:400;font-style:normal;}.kt-btns_bb87ee-41 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_bb87ee-41 .kt-btn-wrap-0 .kt-button{padding-left:20px;padding-right:20px;padding-top:8px;padding-bottom:8px;color:#fff8ef;font-size:13px;background:#53cd92;border-style:solid;}.wp-block-kadence-advancedbtn.kt-btns_bb87ee-41 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_bb87ee-41 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_bb87ee-41 .kt-btn-wrap-0 .kt-button:focus{background:#5b77ec;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_bb87ee-41 text-xl\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-custom kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false kb-btn-global-inherit wp-block-button__link\" href=\"https:\/\/www.antenno.com\/session\/marketingskills-voor-recruiters\/\" style=\"border-radius:30px;border-width:0px\"><span class=\"kt-btn-inner-text\">Ontdek deze bijtanksessie<\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Door uw bedrijf als ideale werkgever op de kaart te zetten, kan u (aanstormend) talent overtuigen. Eigenheid vormt daarbij uw grootste troef.<\/p>\n","protected":false},"author":22,"featured_media":773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[87,90],"tags":[],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-recruitment-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer branding als wapen in de strijd om talent<\/title>\n<meta name=\"description\" content=\"Volgens experts wordt de strijd om talent alleen maar moeilijker. 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