{"id":777,"date":"2023-01-28T14:19:14","date_gmt":"2023-01-28T13:19:14","guid":{"rendered":"https:\/\/www.antenno.com\/van-duurzame-communicatie-naar-mvo-strategie\/"},"modified":"2023-02-02T12:24:52","modified_gmt":"2023-02-02T11:24:52","slug":"van-duurzame-communicatie-naar-mvo-strategie","status":"publish","type":"post","link":"https:\/\/www.antenno.com\/en\/van-duurzame-communicatie-naar-mvo-strategie\/","title":{"rendered":"Van duurzame communicatie naar MVO-strategie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Klanten vragen ernaar. Kandidaten die solliciteren willen het ook weten. Net als uw medewerkers. Stakeholders, board en shareholders peilen naar plannen voor rapportering, de impact op merk en cijfers. En in onze samenleving is het topic brandend actueel. Duurzaamheid en uw MVO-strategie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoe duurzaam gaat uw organisatie nu \u00e9cht te werk?<br>Hoe duurzaam is uw groei? En hoe communiceert u daarover,<br>en rapporteert u over uw inspanningen volgens de normen?<\/p>\n\n\n<style>#kt-layout-id_e300c4-04 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_e300c4-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_e300c4-04 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_e300c4-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_e300c4-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_e300c4-04\" class=\"kt-row-layout-inner kt-layout-id_e300c4-04\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-widest kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7d131f-ff > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col,.kadence-column_7d131f-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d131f-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d131f-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d131f-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d131f-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d131f-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kadence-column_7d131f-ff > .kt-inside-inner-col{margin-right:0%;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7d131f-ff\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"NormalTextRun SCXW48299713 BCX0\">Duurzame stewards en dappere koerskeerders<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Wij zien twee types organisaties.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br><\/span><span data-contrast=\"auto\"><br>Stewards hebben duurzaamheid van bij de oprichting in het DNA. Denk aan: Patagonia. Seepje. Signify. RAU Architects. New Leaf Paper. <\/span><span data-contrast=\"auto\">Vaak zijn het b-corporations, of staan ze klaar om dat te worden. Ze bestaan om een positief verschil te maken voor mens, milieu, samenleving. Wat winst maken niet uitsluit, laat dat duidelijk zijn.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Er zijn echter tal van organisaties die dat niet in het DNA hebben, maar wel hun koers richting duurzamer willen wijzigen. Daar leeft de vraag naar duurzamer handelen evenzeer. Maar: hoe begint u daaraan?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW239709706 BCX0\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW239709706 BCX0\">Duurzame communicatie in twee bewegingen<\/span><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW160273327 BCX0\" lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW160273327 BCX0\">E\u00e9n. Van ad hoc naar contentstrategie<\/span><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Er lopen vast al initiatieven in uw organisatie, van gerecycleerd papier gebruiken tot welzijnsacties voor uw mensen. Heeft u deze al opgenomen in uw communicatie? Kunt u hier overschakelen van ad hoc naar een meer systematische benadering?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Als duurzaamheid thematisch deel wordt van uw content strategie, gaat u bijna vanzelf structureler werken volgens topics. Even goed zullen thema\u2019s die online leven in uw sector aan bod komen. Ook daarop zal u een antwoord moeten formuleren.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Zo kan een eerste rode draad ontstaan, <a href=\"https:\/\/www.antenno.com\/uw-duurzaamheidsstrategie-antwoordt-op-de-vraag-naar-uw-purpose\/\">meer samenhang tussen alle lopende acties<\/a>, en zicht op doelen en eerste resultaten.\u00a0<\/span><\/p>\n\n\n\n<p class=\"has-text-align-right has-color-4-color has-text-color wp-block-paragraph\"><strong><span class=\"TextRun MacChromeBold SCXW82480753 BCX0\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82480753 BCX0\">Vaak zijn die stappen in communicatie al een goede eerste oefening aan de binnenkant: u zal snel merken hoe gevoelig deze materie ligt, en wie mee in de goedkeuringsketting wil.<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Het is een prima manier om te luisteren ook naar wat leeft, in welke afdelingen, en waar uw mogelijke, duurzame ambassadeurs zitten.&nbsp;&nbsp;<br>De systematiek van content maken is een prima aanloop naar een echte strategie met rapportering.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Het is belangrijk om ook al in die communicatie een evenwicht te vinden tussen <\/span><i><span data-contrast=\"auto\">as is<\/span><\/i><span data-contrast=\"auto\"> en <\/span><i><span data-contrast=\"auto\">to be, <\/span><\/i><span data-contrast=\"auto\">tussen resultaat vandaag en ambitie. Cruciaal is uw claims te onderbouwen, transparant te blijven en de nodige info als bewijs beschikbaar te maken.<\/span><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_3a866d-4d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col,.kadence-column_3a866d-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3a866d-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3a866d-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3a866d-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3a866d-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_3a866d-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_3a866d-4d\"><div class=\"kt-inside-inner-col\"><style>.kb-image_c2f141-90 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_c2f141-90 size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/06\/ander-perspectief-1024x768.jpeg\" alt=\"\" class=\"kb-img wp-image-2635\" srcset=\"https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/06\/ander-perspectief-1024x768.jpeg 1024w, https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/06\/ander-perspectief-300x225.jpeg 300w, https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/06\/ander-perspectief-768x576.jpeg 768w, https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/06\/ander-perspectief-1536x1152.jpeg 1536w, https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/06\/ander-perspectief-2048x1536.jpeg 2048w, https:\/\/www.antenno.com\/wp-content\/uploads\/2022\/06\/ander-perspectief-scaled.jpeg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Een ander perspectief?<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_6a1834-86 .kt-block-spacer{height:30px;}.wp-block-kadence-spacer.kt-block-spacer-_6a1834-86 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6a1834-86\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW136552868 BCX0\" lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW136552868 BCX0\">Gedragen MVO-strategie met rapportering<\/span><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Twee. Zet de stap <\/span><b><span data-contrast=\"auto\">naar formele MVO-strategie en -rapportering<\/span><\/b><span data-contrast=\"auto\">. In de strategische oefening wordt duidelijk hoe duurzaamheid deel kan worden van uw kern.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Dat betekent: uitgaan van het inzicht dat duurzamer werken een voordeel voor medewerker, klant, stakeholder\/shareholder \u00e9n samenleving kan worden. Zoals bij elke oefening in de diepte is ook stakeholder-engagement hier cruciaal.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><span data-contrast=\"auto\">Er zijn verschillende modellen en kaders voor: de SDG van de VN, ESG-criteria, de ISO 26000 richtlijnen, het Global Reporting Initiative en Integrated Reporting.&nbsp;<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Vanuit die modellen en kaders zal u <a href=\"https:\/\/www.antenno.com\/strategie-organisatie\/duurzame-strategie\/\">met uw strategie landen op concrete ambities<\/a>, mensen en teams die daar hun schouders mogen en willen onderzetten, en daarna formele rapportering met cijfers.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Ook hier geldt: transparantie, bewijs, toegankelijke informatie.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW171190350 BCX0\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171190350 BCX0\">Beweging aan de binnenkant<\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Vaak kijken organisaties met hun duurzame communicatie in de eerste plaats naar buiten. Maar vergeet niet dat het ook voor uw medewerkers \u00e9n kandidaten een belangrijke <\/span><i><span data-contrast=\"auto\">driver<\/span><\/i><span data-contrast=\"auto\"> is.&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Van social story tot rapportering en concrete acties: al uw duurzaamheidsinspanningen geven ook antwoord op belangrijke vragen die bij uw mensen leven, en dat versterkt engagement en retentie.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Laat uw MVO-strategie en <a href=\"https:\/\/www.antenno.com\/strategie-organisatie\/duurzame-strategie\/\">duurzaamheidscommunicatie<\/a> dus ook intern leven \u2013 of u nu steward bent of koerskeerder. Het loont daar een apart intern traject voor op te zetten. De kans is groot dat uw mensen er in hun sociale netwerken zelf mee uitpakken, en dat is een echte win-win.&nbsp;<\/span><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Klanten vragen ernaar. Kandidaten die solliciteren willen het ook weten. Net als uw medewerkers. Stakeholders, board en shareholders peilen naar plannen voor rapportering, de impact op merk en cijfers. En in onze samenleving is het topic brandend actueel. Duurzaamheid en uw MVO-strategie.<\/p>\n","protected":false},"author":22,"featured_media":778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[85,86,89],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communicatie","category-duurzaamheid","category-organisatieontwikkeling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van duurzame communicatie naar MVO-strategie<\/title>\n<meta name=\"description\" content=\"Hoe duurzaam is uw groei? Hoe communiceert u daarover,en rapporteert u over uw inspanningen volgens de normen? 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